
Digital Performance Marketing Leader
5 days ago
Job Overview:
We are seeking a highly skilled and experienced Digital Performance Marketing Leader to drive our paid digital strategy, driving customer acquisition, retention, and revenue growth across our diverse brand portfolio.
This is a leadership role at the intersection of strategy and execution, perfect for a data-driven digital leader who knows how to deliver measurable results while inspiring and growing a high-performing team.
Your Key Responsibilities:
- Manage and mentor a team of four, building capability, driving collaboration, and fostering a data-led, high-performance culture.
- Lead the development and execution of strategies across paid search, social, programmatic, affiliates and emerging channels, balancing efficiency with growth.
- Drive test-and-learn frameworks (A/B testing, incrementality, audience experimentation) to continually improve ROAS, CAC, and LTV.
- Oversee cross-channel budget allocation, forecasting and investment decisions to maximise ROI.
- Partner with CRM, Digital Delivery, Marketing and Brand teams to align paid activity with trading calendars and campaigns.
- Build robust reporting frameworks, analyse attribution models and customer journeys, and deliver actionable insights to senior leadership.
- Oversee agency relationships and partnerships with Google, Meta, TikTok, Microsoft and affiliates - negotiating contracts and maximising platform incentives.
- Adopt new technologies, automation, and AI tools to enhance targeting, reporting, and efficiency while staying on top of industry trends.
About You:
You're a commercially focused digital leader with deep expertise in performance marketing and a passion for innovation. You thrive in a fast-paced environment and have the confidence to influence at executive level, while remaining hands-on when it matters.
You'll bring:
- 10+ years' experience in performance marketing, ideally in ecommerce or retail.
- A proven track record of delivering growth through paid search, social, and affiliate channels.
- Strong commercial acumen with experience in ROI optimisation, forecasting and budgeting.
- Advanced knowledge of Google Ads, Meta Ads Manager, GA4, and attribution platforms.
- Experience managing and developing high-performing teams.
- Strong vendor and stakeholder management skills with executive-level reporting experience.
- Comfort with ecommerce technologies, conversion optimisation, and digital trading.
- Passion for experimentation, innovation, and leveraging new media technologies.
What We Offer:
- Pet-friendly workspace
- Generous discounts
- Exclusive group discounts
- Access to sample sales
- Flexible leave arrangements
- Novated leasing
- Loyalty rewards
- Well-being programs
About Us:
We operate a prominent apparel, footwear & sport business, operating our omnichannel offer across 300+ stores with over 3,000 team members, a comprehensive online business and an extensive wholesale network.
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