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Senior B2B Marketing Strategist

2 weeks ago


Melbourne, Victoria, Australia beBeeMarketing Full time $120,000 - $140,000
Job Overview

The Marketing Manager role is a strategic position responsible for driving growth, acquisition, and retention through comprehensive segment marketing strategies.

  • Develop and execute integrated marketing initiatives to achieve business objectives.
  • Cultivate strong partnerships with cross-functional teams including Sales, Customer Service, and Customer Success.
  • Lead end-to-end marketing programs across managed account sub-segments.
  • Collaborate with Product Marketing to localize propositions and launches.
  • Translate customer insights into actionable marketing strategies.

The team works closely with cross-functional partners including Sales, Product Marketing, Customer Success, and Creative teams.


About the Role

This position requires a marketing professional who can develop and execute segment marketing strategies. The ideal candidate will have experience in developing and executing integrated marketing initiatives and building strong relationships with cross-functional teams.


Key Responsibilities
  1. Develop and execute comprehensive segment marketing strategies to drive growth, acquisition, and retention.
  2. Cultivate strong partnerships with cross-functional teams including Sales, Customer Service, and Customer Success.
  3. Lead end-to-end marketing programs across managed account sub-segments.
  4. Collaborate with Product Marketing to localize propositions and launches.
  5. Translate customer insights into actionable marketing strategies.

Benefits

This role offers opportunities for professional growth and development. The successful candidate will have access to training and development programs to enhance their skills and knowledge.