Digital Marketing Leader

4 days ago

Melbourne, Victoria, Australia beBeeMarketing Full time $80,000 - $120,000
Job Opportunity: Marketing Strategist

We are seeking a skilled Marketing Strategist to drive our digital marketing efforts. This role will involve planning and executing multi-channel campaigns across various industries.

Your Key Responsibilities:
  • Develop strategies to attract, nurture, and convert prospects for our clients.
  • Collaborate with stakeholders to improve performance metrics across B2B clients and industries.
  • Analyse results and suggest improvements to enhance campaign effectiveness.
  • Create tailored account lists and ABM playbooks to target specific segments.
  • Establish data visualisation dashboards to track engagement and pipeline impact.
Requirements:
  • 4+ years of experience in B2B digital marketing.
  • Proficiency in marketing tactics, including ABM campaigns, CRMs, social media, and other relevant platforms.
  • Strong communication and writing skills, with attention to detail.
  • Data-driven mindset with the ability to experiment, analyse, and improve cost-per-SQL metrics.
  • Process discipline to document and scale best-practice playbooks.

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