Digital Advertising Specialist

2 weeks ago


Melbourne, Victoria, Australia Joolca Full time

We are Joolca, a Melbourne-based outdoor eCommerce brand with a significant global presence.

We're expanding our marketing team and seeking an experienced Digital Advertising Specialist to join us. If you have a passion for driving results through paid advertising, this could be the ideal opportunity for you.

The Role

As a key member of our marketing team, you'll be responsible for managing and optimising our paid advertising campaigns on Google and Meta platforms. Your primary focus will be on ensuring our ads perform at their peak, driving low-cost customer acquisition, and achieving high return on ad spend (ROAS).

In addition to campaign management, you'll collaborate closely with our team to implement strategies that maximise the value of every click. You'll work within a dynamic, growing company where your insights and efforts will make a direct impact on Joolca's growth.

Key Responsibilities:

  • Campaign Management: Oversee the day-to-day management of our Google and Meta ad accounts, including campaign setup, optimisation, and performance analysis.
  • Data-Driven Optimisation: Analyse and monitor key performance indicators (KPIs) to adjust bids, targeting, and creative assets to improve campaign performance.
  • Collaboration: Work closely with our PPC Lead to implement strategy, follow best practices, and execute paid media plans that align with Joolca's goals.
  • CRO Involvement: Be actively involved in conversations around Conversion Rate Optimisation (CRO), offering insights on how to improve landing pages and user experiences that drive conversions.
  • Budget Management: Assist in managing budgets, ensuring we maximise ROAS while adhering to campaign spend guidelines.

Requirements:

  • Proven experience managing Google and Meta Ads campaigns, with a track record of driving results.
  • Strong understanding of ad targeting, A/B testing, and budget optimisation.
  • Proficiency with ad management platforms (Google Ads, Facebook Ads Manager) and tools like Google Analytics.
  • Analytical mindset with the ability to interpret data and make informed decisions.
  • Excellent communication skills, both written and verbal, for working cross-functionally.
  • A self-starter attitude with a passion for delivering results in a fast-paced environment.

Location: Melbourne, Australia. Salary: $80,000 - $100,000 per annum. Benefits include a competitive salary, a relaxed working environment, and opportunities for career growth and professional development.



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