Digital Advertising Strategist

4 hours ago


Melbourne, Victoria, Australia LION Digital Full time

LION Digital is seeking a highly skilled Digital Advertising Strategist to join our team.

As a Paid Media Expert, you will play a key role in the strategic development and execution of paid advertising campaigns for our clients. This role focuses on campaign development in line with client business objectives and ROI.

Ideally, you possess strong knowledge and experience across the following areas:

  • Strong experience working with programmatic and social platforms with a robust perspective on how to drive results for brands.
  • Programmatic knowledge from a buy and sell side with ad tech awareness and hands-on experience.
  • Working with teams and other departments - Technology, Search, Content, and Client Leadership.

Key requirements for this role include:

  • A minimum of 5 years of experience in performance marketing, managing budgets of $20k-$100k+ per month (ideally in ecommerce, SaaS, or Marketplaces).
  • Required knowledge and hands-on experience with the Google Marketing Platform, including Display & Video 360 (DV360) and Google Tag Manager (GTM).
  • Proficiency in programmatic and social platforms, such as Meta (Facebook and Instagram), TikTok, Amazon, and other niche and emerging platforms that provide access to inventory of interest for brands.
  • Experience with DOOH & CTV led approach would be highly regarded.
  • Strong communication and interpersonal skills for effective cross-team collaboration.
  • A creative and results-oriented mindset, with a track record of tackling marketing challenges successfully.

This role offers a competitive salary of approximately $80,000-$110,000 per year, depending on experience, and a dynamic work environment at LION Digital.



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