Digital Marketing Strategist

10 hours ago


Melbourne, Victoria, Australia LION Digital Full time

LION Digital is a global, full-service digital agency specializing in eCommerce. Our team of seasoned veterans and channel specialists delivers seamless journey-led experiences across multiple touchpoints.

We focus on retail and eCommerce to maximize efficiencies and profitability for our clients, enhancing the entire consumer lifecycle.

As a leader in the eCommerce space, we have been recognized as Shopify Plus Digital Marketing Partners, Master Elite Klaviyo Partner, Google Premier Partner, and a Deloitte Fast 50 Rising Stars Award winner.

The Role

About the Paid Media Director Opportunity

This key position focuses on tactical development and execution of Search advertising for LION clients, leveraging skills and experience to enhance campaign performance.

  • Experience working with social platforms, including foundational knowledge of driving results for brands.
  • Social media advertising expertise across Meta Business Manager is required.

The ideal candidate will refine campaign performance, ensuring optimal ROI through continuous improvements and innovation in the Paid Social channel.

Responsibilities

Execute and optimize performance marketing campaigns, focusing on targeted platforms, including Meta, Instagram, TikTok, and other industry-leading platforms.

  • Manage detailed aspects of campaign setup, optimization, and analysis, ensuring campaigns meet targeted KPIs and performance benchmarks.
  • Use advanced analytics to track campaign performance, interpret data, and make data-driven decisions for campaign adjustments.
  • Stay ahead of industry trends and updates in performance marketing tools and platforms, applying new techniques and technologies to enhance campaign effectiveness.
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