Digital Advertising Specialist

5 days ago

Melbourne, Victoria, Australia Joolca Full time
Unlock Your Potential in a Fast-Growing E-commerce Brand

We are Joolca, a pioneering outdoor e-commerce brand with a global presence. Our vision is to bring indoor comforts outdoors, and we're seeking a talented Digital Advertising Specialist to join our dynamic team.

As a key member of our marketing crew, you'll play a crucial role in driving our paid advertising efforts across Google and Meta platforms. Your expertise will help us maximise our return on ad spend (ROAS) and drive customer acquisition.

About the Role:

  • Campaign Management: Oversee the day-to-day management of our Google and Meta ad accounts, including campaign setup, optimisation, and performance analysis.
  • Data-Driven Optimisation: Analyse and monitor key performance indicators (KPIs) to adjust bids, targeting, and creative assets to improve campaign performance.
  • Collaboration: Work closely with our PPC Lead to implement strategy, follow best practices, and execute paid media plans that align with Joolca's goals.
  • CRO Involvement: Be actively involved in conversations around Conversion Rate Optimisation (CRO), offering insights on how to improve landing pages and user experiences that drive conversions.
  • Creative Collaboration: Liaise with the creative and content teams to ensure that ad copy and creative are aligned with the brand and tailored for each audience segment.
  • Budget Management: Assist in managing budgets, ensuring we maximise ROAS while adhering to campaign spend guidelines.
  • Analysis & Reporting: Prepare regular performance reports that include actionable insights and recommendations for improving paid media efforts.

What We Offer:

  • A competitive salary ranging from $80,000 to $110,000 per annum, depending on experience.
  • A relaxed working environment with flexible work arrangements, allowing you to balance your personal and professional life.
  • The opportunity to grow your career with a fast-growing brand that's making waves globally.
  • Ongoing training and development opportunities to enhance your skills and stay up-to-date with industry trends.

About You:

  • You have proven experience managing Google and Meta Ads campaigns, with a track record of driving results.
  • You possess a strong understanding of ad targeting, A/B testing, and budget optimisation.
  • You're proficient with ad management platforms (Google Ads, Facebook Ads Manager) and tools like Google Analytics.
  • You have knowledge of CRO principles and can contribute to discussions on improving landing page performance and user experience.
  • You have an analytical mindset and can interpret data to make informed decisions.
  • You excel in communication, both written and verbal, for effective cross-functional collaboration.
  • You're a self-starter with a passion for delivering results in a fast-paced environment.

Bonus Points:

  • Experience with other digital advertising platforms like YouTube, TikTok, or LinkedIn.
  • Familiarity with email marketing and how it complements paid media efforts.
  • Experience with performance analysis tools beyond PPC platforms and GA4.

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