Marketing Strategist

1 week ago

Garden City, Victoria, Australia beBeeMarketer Full time $75,000 - $105,000
About the Role

This role offers an exciting opportunity to contribute to the creation and execution of impactful marketing campaigns aimed at increasing brand visibility, driving traffic, and boosting sales. As a key member of our team, you will be responsible for developing engaging messaging, strategic communication plans, and high-quality marketing materials for B2B clients.

  1. Develop and execute marketing campaigns to enhance brand awareness, drive traffic, and generate sales.
  2. Create detailed briefs for media, email, social media, digital ads, SEO, and affiliate marketing initiatives.
  3. Collaborate with agencies to create B2B collateral supporting uniform program implementations for clients.
  4. Produce product information, marketing materials, and website copy for both internal and customer-facing platforms.
  5. Manage content creation for e-commerce sites and campaign photoshoots.
  6. Oversee the end-to-end management of marketing campaigns, including analysis and optimization.
  7. Create and update content for websites and social media to drive traffic.
  8. Manage LinkedIn content creation and uploads.
  9. Align marketing activities with brand strategy to maximize ROI.
  10. Organize and deliver campaigns, product launches, trade events, and conferences to engage key customers and trade partners.
  11. Evaluate the success of campaigns and initiatives and generate post-implementation reports for improvement.
  12. Collaborate with the Sustainability Team and Internal Communications Manager to promote sustainability initiatives both internally and externally.
  13. Contribute to the development and implementation of strategies, including a customer loyalty/retention program.
What We're Looking For

We value not only our great brands but also the people and teams that drive our success. In addition to technical skills, we seek team members who possess the following personable qualities:

  1. Strong work ethic and commitment to teamwork.
  2. Openness to receive coaching and embrace self-reflection and self-growth.
  3. Accountability for your actions and emotions, and actively venture beyond your comfort zone.
  4. Embrace innovation, take calculated risks, and inspire others to think outside the box.
  5. Ability to build meaningful relationships; we prioritize our customers. Balancing commercial goals with customer satisfaction is key.
  6. Ethical standards and demonstrating honesty and integrity in all interactions is fundamental to our team culture.
Requirements

The ideal candidate will possess the following qualifications and experience:

  1. Tertiary qualification in marketing.
  2. 4+ years experience in a marketing role.
  3. Experience managing marketing campaigns, creating content & briefs.
  4. Experience working with customers and managing a diverse set of stakeholders.
  5. Experience managing social and digital marketing content.
Benefits

We offer a range of benefits to support your personal and professional growth, including:

  • A competitive salary package and suite of benefits and perks.
  • Flexible working environment, allowing for work from home day/s each week.
  • A tailored career and development plan, plus reward and recognition programs.
  • Our Wellbeing program, Thrive, with activities designed to support the financial wellness of our team, celebrate diversity, ensure we get physical, and maintain healthy minds.
About Us

We are a dynamic organization that values diversity and inclusivity. We aspire to build a culture where everyone feels valued and empowered to bring their whole selves to work. We are committed to creating a safe and inclusive environment free of discrimination.

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