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Publisher Sales Director
2 months ago
About GumGum, Inc.
GumGum, Inc. is a leading contextual-first, global digital advertising platform that leverages advanced AI technology to deliver captivating creative ads that drive consumer attention without relying on personal data. Our mission is to build a more equitable and less invasive future for the internet by prioritizing data privacy.
Job Summary
We are seeking a highly experienced and skilled Publisher Sales Director - APAC to drive success for our Publisher Development team and our publishers in the SEA & Australia region. As the senior most supply expert for the APAC region, you will cultivate C-Suite publisher relationships and leverage metrics to drive the publisher acquisition process with operational rigor.
Key Responsibilities
- Develop and execute growth strategies with PubDev leadership to drive revenue growth and expand our publisher network.
- Manage strategic channel partnerships and assess new market opportunities to identify lucrative business model opportunities.
- Streamline processes to accelerate sales growth and shape the portfolio to meet sales targets in publisher quality and targeting.
- Maximize the value of existing partnerships, including restructuring deals or terminating underperforming alliances.
- Lead GumGum's positioning with key digital media publishers and collaborate with teams to ensure quality inventory and operational excellence.
- Engage with publishers to understand their needs and leverage insights and technology to drive business growth.
- Develop and execute regional business plans, including account targets and quotas, and analyze and present inventory data to grow monetization.
- Lead inventory management and recommend annual plans for publisher development.
- Standardize and implement global supply tactics and tools, refine playbooks, tools, and methods to ensure consistency in sales presentations and materials.
- Forecast, track, and measure sales KPIs using CRM tools, reporting to the executive team.
- Advocate for publishers in feature development and product planning.
- Participate in industry events, webinars, and forums to build partnerships and stay informed on emerging technologies.
Requirements
- Bachelor's degree required; MBA or equivalent experience preferred.
- 8+ years in ad tech, with 7+ years in business development/sales.
- Proven experience in sourcing and securing partnerships, particularly in business development.
- Expertise in complex, multi-faceted ad tech products and supporting technologies.
- Strong industry network and consistent track record of meeting/exceeding business targets.
- Deep knowledge of the digital advertising ecosystem, programmatic media buying/selling, and emerging trends.
- Ability to provide leadership with insights on trends, performance, and strategy.
- Proficient in PowerPoint, Excel, Salesforce, and Google Drive.
- Strong communication, presentation, closing, and negotiation skills.
- Ability to work cross-departmentally and lead strategic conversations.
- Strong analytical, reporting, and time management skills.
- Entrepreneurial, creative problem solver with a growth mindset.
- Willingness to travel within the APAC region.
What We Offer
GumGum, Inc. is proud to be an equal opportunity employer. We believe in cultivating an environment where our team members can bring their authentic, whole selves to work. We are committed to building and delivering a diverse, inclusive, and equitable workforce that is representative of the world around us, where all individuals are treated with respect and dignity.
