Marketing Director

2 days ago

Sydney, New South Wales, Australia beBeeMarketing Full time

Job Title: Marketing Director

Job Summary:

We are seeking an experienced Marketing Director to lead our marketing efforts in the Australian market. The successful candidate will be responsible for developing and executing integrated marketing strategies that drive brand visibility, lead generation, and client engagement.

The ideal candidate will have a strong background in B2B marketing and event management, with experience working in the Asian financial marketplace. They will possess excellent project management and stakeholder engagement skills, as well as familiarity with marketing automation platforms and CRM systems.

Suitable candidates will also have a Bachelor's degree in Marketing, Business, Communications, or a related field. A creative thinker with a data-driven mindset is essential for this role.

  • Key Responsibilities:

  • Strategic Marketing & Demand Generation

    • Design and implement a multi-channel marketing strategy tailored to the Australian market, aligned with APAC-wide commercial goals.
    • Define Ideal Customer Profiles (ICPs), personas, and messaging in collaboration with commercial strategists and campaign managers.
    • Lead demand generation initiatives across digital, content, and event channels to drive pipeline growth and accelerate the sales cycle.
    • Support content creation as part of demand generation and campaign initiatives.
    • Leverage marketing automation platforms and CRM tools to manage campaigns, track performance, and optimize ROI.
    • Collaborate with global and regional teams to ensure consistent brand messaging and campaign execution across APAC.

  • Event Management & Outreach

    • Plan and execute a range of in-person and virtual events, including conferences, roundtables, webinars, and sponsored events, with a strong focus on the Australian market.
    • Manage all aspects of event logistics: venue sourcing, vendor negotiation, catering, AV, collateral, and on-site execution.
    • Develop event marketing plans including audience targeting, invitation content, promotional materials, and post-event follow-up.
    • Ensure flawless execution and high attendee satisfaction through meticulous planning and stakeholder coordination.

  • Analytics & Reporting

    • Track and report on campaign and event performance using KPIs and analytics dashboards.
    • Provide insights and recommendations to improve future marketing and event initiatives.
    • Maintain accurate records of marketing and event data in internal systems.

Required Skills and Qualifications:

  • Minimum 5 years of experience in B2B marketing and event management, with a strong focus on the Australian market.
  • Exposure to or experience working within the broader Asian financial marketplace is highly desirable.
  • Proven experience in demand generation, digital marketing, and end-to-end event execution.
  • Strong project management and stakeholder engagement skills.
  • Familiarity with marketing automation platforms and CRM systems.
  • Excellent written and verbal communication skills.
  • Bachelor's degree in Marketing, Business, Communications, or a related field.

Benefits:

This role offers a competitive salary and benefits package, as well as opportunities for career growth and professional development.

Our company is committed to diversity and inclusion, and we encourage applications from candidates of all backgrounds.

Due to the nature of this role, relocation may be required.

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