Digital Marketing Strategist

2 weeks ago

Kilsyth, Victoria, Australia ARB Australia Full time

About the Role:

ARB Corporation Ltd is a global leader in designing, manufacturing and distributing 4WD vehicle equipment and accessories. We are seeking a highly skilled Digital Marketing Strategist to join our Marketing Team in Kilsyth, Australia.

Key Responsibilities:

  • Develop a strategic go-to-market plan and content direction for ARB's social media ecosystem.
  • Create and curate relevant and relatable social content to encourage user engagement.
  • Analyse results and engagement to continue optimising performance.
  • Work with key stakeholders to align and promote key content messages and themes.
  • Manage social media budgets and expenditure reporting to drive efficiencies.

Requirements:

  • A minimum of 3 years' experience in a digital marketing role.
  • Strategic planning skills.
  • Experience across social media platforms including Facebook, Instagram, and YouTube.
  • Experience in marketing to a consumer audience.
  • Experience in analysing Facebook insights.

What We Offer:

  • Competitive base salary, plus significant employee product discounts.
  • Professional development opportunities, international business exposure and training.

This is a great opportunity for the right individual to take on this exciting role within the Marketing Team and be part of a globally expanding organisation.

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