Digital Marketing Strategist

1 week ago

Kilsyth, Victoria, Australia ARB Australia Full time

At ARB Australia, we are seeking a talented Digital Marketing Strategist to join our Marketing Team.

The Role:

Welcome to ARB Australia

We design, manufacture, and distribute 4WD vehicle equipment and accessories. Our reputation has been built on high-quality products, with services delivered by people who are passionate about quality, reliability, and practicality.

Key Responsibilities
  • Develop a strategic go-to-market plan and content direction for ARB's social media ecosystem
  • Create and curate relevant and relatable social content to encourage user engagement
  • Deliver high-quality content within a timely schedule for increased engagement and share of voice
  • Analyse results and engagement to continue optimising performance
  • Work with key stakeholders to align and promote key content messages and themes
  • Respond to customers in a timely and professional manner in line with ARB's tone of voice
  • Report on social campaign performance
  • Promote a test and learn culture focusing on continuous improvement
Requirements
  • A minimum of 3 years' experience in a digital marketing role
  • Strategic planning skills
  • Experience across social media platforms including Facebook, Instagram, and YouTube
  • Experience in marketing to a consumer audience
  • Experience in analysing Facebook insights
  • Ability to create adverts and reports in Facebook Business Manager
  • Experience using Adobe Suite is preferable

This is an exciting opportunity to join a world-class team and be part of a globally expanding organisation. If you have the necessary skills and experience, please apply online today.

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