Social Media Specialist

4 weeks ago

Kilsyth, Australia ARB Australia Full time

ARB Corporation Ltd is a proudly Australian business and a global leader in designing, manufacturing and distributing 4WD vehicle equipment and accessories. We have a presence in over 100 countries and regional offices in New Zealand, USA, Europe, Thailand and the Middle East. Our reputation has been built on high quality products, with services delivered by people who are passionate about quality, reliability and practicality.

This role is accountable for developing a strategic go-to-market plan and content direction for ARB’s social media ecosystem. This will focus on engaging existing followers as well as developing content to prospective customers via each platform.


The Role:

  • Create and curate relevant and relatable social content to encourage user engagement
  • Deliver social content within a timely schedule for increased engagement and share of voice
  • Analyse results and engagement to continue optimising performance
  • Develop and align promotional plans to align with the product and marketing teams
  • Manage social media budgets and expenditure reporting to drive efficiencies
  • Work with key stakeholders to align and promote key content messages and themes
  • Respond to customers in a timely and professional manner in line with ARB’s tone of voice
  • Coordinate with key product, sales and warranty on matters requiring resolutions
  • Report on social campaign performance
  • Promote and live a test and learn culture focusing on continuous improvement
  • Collaborate with the wider marketing team on brand projects.


What we need from you:

  • A minimum of 3 years’ experience in a digital marketing role
  • Strategic planning skills
  • Experience across social media platforms including Facebook, Instagram, and YouTube
  • Experience in marketing to a consumer audience
  • Experience in analysing Facebook insights
  • Ability to create adverts and reports in Facebook Business Manager
  • Experience using Adobe Suite is preferable

What’s on offer:

  • Competitive base salary, plus significant employee product discounts.
  • Professional development opportunities, international business exposure and training.
  • Join a world class team that operate in a collaborative and supportive environment.

Based in our Global Head Office in Kilsyth this is a great opportunity for the right individual to take on this exciting role within the Marketing Team and be part of a globally expanding organisation.

If you feel that this could be the right move for you and you have the necessary skills and experience required to be successful in this role, please apply online today to take the next step in your career

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