Loyalty Marketing Expert

18 hours ago

Melbourne, Victoria, Australia beBeeCustomer Full time $100,000 - $120,000

Job Overview

We are seeking a skilled and passionate Senior Loyalty Marketing Analyst to join our team. As a key member of our marketing department, you will play a crucial role in designing and implementing customer loyalty programs to enhance customer retention, drive repeat business, and increase customer lifetime value.

Key Responsibilities:

  • Develop and implement customer segmentation strategies to optimize program performance.
  • Collaborate with CRM and Performance Marketing teams to plan loyalty-focused marketing campaigns across multiple channels.
  • Monitor and optimize loyalty programs to meet customer needs and maximize customer engagement.

Requirements:

  • Expertise in data-driven decision-making, customer segmentation, and predictive modeling.
  • Strong analytical skills and ability to analyze participation, redemption rate, customer lifetime value, and engagement data.
  • Excellent communication and collaboration skills to work effectively with cross-functional teams.

Benefits

This role offers a unique opportunity to make a significant impact on customer loyalty and retention. If you are a motivated and results-driven professional with a passion for data analysis and customer insights, we encourage you to apply.

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