Data-Driven Marketing Strategist

2 weeks ago


Sydney, New South Wales, Australia TPG Telecom Full time
Senior Campaign Analyst Role Overview

In this pivotal role as a Senior Campaign Analyst at TPG Telecom, you will play a key part in the company's transformation journey. Our goal is to integrate and simplify our business, operations, and technology platforms for our Consumer division.

About the Job

The Senior Campaign Analyst will be responsible for customer campaign management across TPG telecoms brands using our CRM platform and SQL toolsets. You will focus on the segmentation of the customer base for transformation using metrics such as brand, product, pricing, and household. This involves collaborating with cross-functional teams, providing clear briefs to internal creative teams, monitoring progress, and ensuring consistent messaging.

By optimizing customer communications via A/B testing, you will enhance the customer experience and contribute to the overall success of the brand transformation initiatives. As a dynamic business, your responsibilities may change over time as the business evolves.



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