Strategic Brand Development Officer

2 weeks ago

Brisbane, Queensland, Australia beBeeMarketing Full time $89,347 - $103,133

About Us

We are a leading charity established in 1923 to support families of veterans. Our mission is to provide stability and assistance to help them carry on with their lives.

About the Role

This full-time, permanent position is part of our Fundraising, Marketing & Communications team based in Brisbane. As a Marketing Officer, you will play a key role in developing and implementing marketing strategies to strengthen our brand, drive engagement and support fundraising efforts.

You will contribute to meaningful work in the not-for-profit sector, using your skills in campaign development, content creation, digital media and stakeholder engagement to support our cause.

About the Ideal Candidate

We are seeking a creative and proactive communicator with experience delivering integrated marketing campaigns across multiple channels. You should be highly organised, able to manage multiple projects under tight deadlines and have experience supporting fundraising initiatives.

Key Responsibilities

  • Develop and implement integrated marketing strategies aligned to our strategic plan
  • Drive brand awareness and integrity through campaigns, publications and digital media
  • Plan, manage and grow our social media presence and digital platforms
  • Design and deliver high-quality collateral using Canva or similar tools
  • Support fundraising campaigns with compelling communications and supporter journeys across multiple channels
  • Work closely with internal teams, external providers and PR partners to deliver effective campaigns
  • Contribute to the development of our publications, newsletters and annual review
  • Monitor, evaluate and report on marketing outcomes

Essential Requirements

  • Bachelor's degree in Marketing, Communications or a related field, or equivalent experience
  • Demonstrated success in developing and delivering effective marketing campaigns
  • Strong digital, social media and content creation skills
  • Experience in designing collateral using Canva
  • Excellent written and verbal communication with the ability to engage diverse stakeholders
  • Strong organisational and project management skills with the ability to meet deadlines
  • Ability to obtain and maintain a current Positive Blue Card

Desirable Requirements

  • Experience in the not-for-profit, charity or membership sector
  • Familiarity with fundraising communications and campaigns
  • Experience with using Adobe InDesign or Affinity Publisher
  • Experience with CRM systems such as Microsoft 360
  • Understanding of the Australian Defence Force and veteran families

Safety Commitment

We safeguard children and have a zero-tolerance approach to child abuse, embedding child-safe practices throughout our operations.

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