Strategic Brand Manager

3 days ago

Brisbane, Queensland, Australia beBeeCustomerEngagement Full time $149,999 - $179,999
Job Title:

Head of Marketing Customer Engagement


 


Job Description:


As the Head of Marketing Customer Engagement, you will be responsible for defining and leading the strategic brand and marketing vision. This role will align business goals and objectives with customer needs and market opportunities to drive sustainable commercial, brand, and market share growth.


 


Key Accountabilities:


 

  • • Lead the brand strategy and architecture for consumer brands, aligning business strategy, brand strategy, and customer experience to build and sustain strong, meaningful, and unique brands in market.
     • Drive the delivery of the brand strategy through campaigns to core market segments to drive business metrics including awareness, consideration, leads, membership and business growth targets.
     • Develop member engagement strategies to deepen relationships through optimising products per members, increase member engagement across member segments and optimise required income lines through driving desired behavioural change in members.
     • Lead and provide strategic guidance to a cross-functional national team of marketing, communications, brand, and customer experience managers and specialists, empowering and motivating them to deliver upon the business and marketing strategy to achieve defined business objectives.
     • Design digital marketing activities and initiatives to align with the customer lifecycle and drive conversions at key milestones.
     • Deliver regular reports to senior management on marketing campaign performance, financial results, and other key metrics using exceptional analytics skills to provide valuable insights and strategic recommendations.

 


Requirements:


The successful candidate will possess the following:
 • Experience in a similar position within the banking sector is highly desirable.
 • A developed understanding of financial services risks and compliance regulation.
 • Demonstrated capability in the development and execution of brand strategies and value propositions.
 • Sound understanding of the integration of target market and member segments across brand strategy and retail campaign platforms.
 • Strong influencing, consultative, interpersonal and communication skills to engage and facilitate change with key internal stakeholders.
 • Tertiary qualification(s) in a relevant field.

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