Strategic Brand Development Manager

2 weeks ago

Brisbane, Queensland, Australia beBeebrand Full time $100,000 - $120,000
Marketing Brand Manager Role

We are seeking a highly skilled and strategic thinker to lead brand development and growth initiatives.

About the Position:

This is an exciting opportunity for someone with experience in integrated brand campaigns, vendor/partner marketing strategies, and cross-functional team management.

The successful candidate will have a proven track record of delivering strong partnerships and consumer engagement through effective project management and organizational skills.

To be successful in this role, you will require exceptional communication and stakeholder management skills, as well as experience managing agencies and leading teams.

  • Key Responsibilities:
  • Brand Strategy Development - Collaborate with senior marketing leaders to develop culturally resonant brand strategies.
  • Sponsorship & Partnership Management - Ensure alignment to Subway's brand values, tone, and objectives for all sponsorship and partnership opportunities.
  • Vendor and Supplier Activity - Lead beverage and other category brand partnerships, ensuring alignment with commercial objectives.
  • Influencer & Brand Ambassador Engagement - Develop paid influencer strategy and content briefs that align to campaign and brand objectives.
  • Brand Moments and Activations - Identify and create distinctive brand moments and initiatives that resonate with current and growth audiences.
  • Cross-Functional Collaboration - Partner with internal teams and external agencies to ensure integrated campaign and brand activity.
  • Market Insights & Analysis - Monitor consumer trends, brand performance, competitor activity, and category insights to inform strategy.

Qualifications:

  • Bachelor Degree in Business, Marketing or related field
  • Minimum of 5 to 8 years of experience with at least 2 years of supervisory experience
  • Able to multi-task, prioritize workload, and comfortable working within a fast-paced environment
  • An ability to cultivate and build collaborative working relationships with a broad range of stakeholders

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