Strategic Brand Development Manager

1 day ago

Brisbane, Queensland, Australia beBeeBrand Full time $100,000 - $150,000
Job Overview

This role is responsible for leading strategic brand and product initiatives to bring our lottery brands to life.

You will work closely with the marketing team, stakeholders, and partners to deliver activity that inspires customers and drives commercial success.

Key Responsibilities
  • Develop and execute brand strategies that drive growth and strengthen brand health.
  • Oversee iconic campaigns including Saturday Lotto and Weekday Windfall to maximize revenue.
  • Deliver portfolio revenue targets, manage budgets, forecasts, and ensure campaigns contribute to short-term sales and long-term growth.
  • Manage day-to-day expenditure, financial reporting, forecasting, and reforecasting.
  • Shape product strategy, support innovation, and lead projects that grow our brands.
  • Incorporate campaign results, customer research, and market learnings into future initiatives.
  • Build relationships with internal stakeholders and agencies to connect customer insights and deliver effective brand positioning.
  • Mentor and manage a team of marketers, fostering a collaborative and high-performing culture.
Requirements
  • At least 7+ years of marketing experience including senior brand roles.
  • Tertiary qualifications in Marketing or a related business discipline.
  • Demonstrated success in developing and executing brand strategies that deliver strong business outcomes.
  • Deep experience leading large-scale advertising and media campaigns including digital and CRM activity.
  • Proven expertise in budget management, financial analysis, and forecasting.
  • Strong analytical and communication skills with the ability to translate insights into action.
  • A collaborative leadership style with a track record of coaching and developing high-performing teams.
  • A passion for building brands that inspire connection and create moments of joy.
What You'll Get
  • Flexible working options.
  • A range of leave types including cultural leave, flexi leave, volunteer leave, purchased leave, and paid parental leave.
  • A true sense of belonging with various inclusion and diversity initiatives and employee networks.
  • Access to a comprehensive wellbeing program supporting mental and physical health.
  • Opportunities to volunteer with community partners plus dollar-matched fundraising for registered charities.
  • A dedicated learning and development platform with resources to support your future.
  • A one-off reimbursement payment to set up and optimize your home office.

  • Strategic Brand Developer

    3 days ago

    Brisbane, Queensland, Australia beBeeMarketing Full time $90,000 - $130,000

    The role of a Strategic Brand Developer involves leading the development and implementation of marketing strategies to drive engagement, generate results, and deliver value to customers. This position reports directly to senior management.Key ResponsibilitiesDeveloping and executing marketing plans that align with business objectives.Leading cross-functional...

  • Strategic Brand Development Manager

    5 days ago

    Brisbane, Queensland, Australia beBeebrand Full time $100,000 - $120,000

    Marketing Brand Manager RoleWe are seeking a highly skilled and strategic thinker to lead brand development and growth initiatives.About the Position:This is an exciting opportunity for someone with experience in integrated brand campaigns, vendor/partner marketing strategies, and cross-functional team management.The successful candidate will have a proven...

  • Strategic Brand Manager

    4 days ago

    Brisbane, Queensland, Australia beBeeCustomerEngagement Full time $149,999 - $179,999

    Job Title:Head of Marketing Customer Engagement Job Description:As the Head of Marketing Customer Engagement, you will be responsible for defining and leading the strategic brand and marketing vision. This role will align business goals and objectives with customer needs and market opportunities to drive sustainable commercial, brand, and market share...

  • Strategic Brand Development Professional

    5 days ago

    Brisbane, Queensland, Australia beBeeBrand Full time $100,000 - $120,000

    Campaign and Brand Specialist OpportunityOur organisation is seeking an experienced Campaign and Brand Specialist to develop and implement strategic brand and communication solutions. The successful candidate will play a key role in supporting all areas of the business, with a focus on social media and branding.We pride ourselves on our people, safety...

  • Strategic Brand Manager

    2 weeks ago

    Brisbane, Queensland, Australia beBeeCreative Full time $100,000 - $130,000

    Marketing Manager RoleWe are seeking a creative and detail-oriented professional to join our Marketing team.About the Position:This is an opportunity to support the strategic direction of a leading property investment firm.The successful candidate will play a key role in executing marketing initiatives that strengthen the corporate brand.Key...

  • Strategic Brand and Campaign Manager

    2 weeks ago

    Brisbane, Queensland, Australia beBeeMarketing Full time $80,000 - $90,000

    Job Title:Brand and Campaign LeadDrive Strategic Marketing Alignment: Partner with senior leaders to shape and deliver brand and campaign strategies.Lead Campaign Planning and Execution: Manage the end-to-end delivery of key marketing campaigns, ensuring timely execution, budget control, and brand consistency.About You5+ years' experience in marketing roles...

  • Strategic Brand Development Specialist

    41 minutes ago

    Brisbane, Queensland, Australia beBeeMarketing Full time $83,000 - $104,000

    Job DescriptionThe role of a Business Development Analyst involves developing and implementing strategic plans to enhance brand awareness and product preference within target markets.This entails:Conducting market research to identify trends and customer needsCreating and implementing marketing campaigns to reach target audiencesAnalyzing campaign results to...

  • Senior Brand Development Manager

    3 days ago

    Brisbane, Queensland, Australia beBeeBrand Full time $120,000 - $160,000

    Senior Brand Management OpportunityTalent Acquisition Partner at a leading lottery company is seeking an experienced Senior Brand Manager to join their team. This exciting role offers the opportunity to work on some of Australia's most iconic lottery brands.The successful candidate will be responsible for developing and executing strategic brand and product...

  • Strategic Brand Development Officer

    2 weeks ago

    Brisbane, Queensland, Australia beBeeMarketing Full time $89,347 - $103,133

    About UsWe are a leading charity established in 1923 to support families of veterans. Our mission is to provide stability and assistance to help them carry on with their lives.About the RoleThis full-time, permanent position is part of our Fundraising, Marketing & Communications team based in Brisbane. As a Marketing Officer, you will play a key role in...

  • Director of Brand Development

    5 days ago

    Brisbane, Queensland, Australia beBeeMarketing Full time $120,000 - $180,000

    About a Leadership Role:This is an exciting opportunity to take on a strategic leadership position within our organisation. As the Head of Marketing, you will be responsible for spearheading brand and marketing strategies, managing new and existing brand initiatives, overseeing the marketing team, and launching/revitalising new and existing brands.As a key...