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Performance Manager
2 months ago
About the Role
The Performance Manager - Digital Revenue Growth will play a critical role in driving incremental revenue for Epsilon's online platforms. This individual will support the company's partnerships team to ensure online performance is optimized for maximum revenue growth.
Key Responsibilities
- Develop and execute supplier investment strategies to drive revenue growth
- Identify untapped market segments or opportunities for increased reach and revenue
- Support the Epsilon measurement suite, providing transparent and comprehensive reports on campaign performance
- Foster strong relationships with both Partnership Team and Advertisers, developing campaign goals and strategies that align with their objectives
- Adjust bids and auction performance in real-time to capitalize on emerging opportunities or mitigate underperforming areas
- Define clear performance objectives and key performance indicators (KPIs) for each campaign, aligning bidding strategy with these objectives
- Generate revenue and strive to exceed target quota
- Utilize existing networks and intelligence tools to identify and contact prospective brand and agency contacts
- Offer smart client research, trends, and ideas to drive interest and cultivate relationships
- Dissect each brand organization to uncover different rivers of funding (shopper marketing, brand, ecommerce, national media agency) with the intent to simultaneously unlock and elevate each relationship
- Own a room (even virtually) - present dynamically and instill confidence to challenge our suppliers in a kind, smart, and creative way to ensure we are doing what is best for both businesses long-term
- Communicate with category managers regarding 'VIP' account outreach, pipeline, messaging, and SKU prioritization
- Track outreach and sales activity pipeline using CRM tool, Salesforce
Requirements
- 2+ years' experience in advertising or media sales
- In-depth understanding of digital and performance marketing
- Working knowledge of retail, ecommerce, and digital monetization programs as well as Ad Tech Industry knowledge
- Proficiency in data analytics, experience with web analytics tools, such as Google Analytics / Adobe Analytics, and ideally a Retail Media centric platform such as CitrusAd, Criteo, Pacvue
- Strong understanding of CPG environment either through direct sales experience or similar exposure
- BA/BS degree in marketing, business, or related field
- Proficient in Microsoft suite products
- Efficient time management skills - able to sustain timeline management and campaign deliverables
- Experience in various CRM, Sales Intelligence, and Ad Server platforms and/or the ability and willingness to learn quickly
