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Performance Manager
1 month ago
Job Title: Performance Manager
The Performance Manager role at Epsilon will support the Coles 360 partnerships team to drive online performance and incremental revenue. The ideal candidate should have a proven history of exceeding sales goals and existing relationships with media contacts at CPG companies and agencies in Australia.
Key Responsibilities:
- Develop and execute supplier investment strategies to drive revenue growth
- Identify untapped market segments and opportunities for increased reach and revenue
- Support the Coles 360 measurement suite to provide transparent and comprehensive reports on campaign performance
- Foster strong relationships with the Partnership Team and Advertisers to develop campaign goals and strategies
- Adjust bids and auction performance in real-time to capitalize on emerging opportunities or mitigate underperforming areas
- Define clear performance objectives and key performance indicators (KPIs) for each campaign
- Align bidding strategy with campaign objectives to drive revenue growth
- Utilize existing networks and intelligence tools to identify and contact prospective brand and agency contacts
- Offer smart client research, trends, and ideas to drive interest and cultivate relationships
- Dissect each brand organization to uncover different rivers of funding and unlock relationships
- Communicate with category managers regarding VIP account outreach, pipeline, messaging, and SKU prioritization
- Track outreach and sales activity pipeline using CRM tools, such as Salesforce
Qualifications:
- 2+ years' experience in advertising or media sales
- In-depth understanding of digital and performance marketing
- Working knowledge of retail, ecommerce, and digital monetization programs, as well as Ad Tech Industry knowledge
- Proficiency in data analytics, including web analytics tools, such as Google Analytics/Adobe Analytics, and ideally a Retail Media centric platform, such as CitrusAd, Criteo, Pacvue
- Strong understanding of CPG environment, either through direct sales experience or similar exposure
- BA/BS degree in marketing, business, or related field
- Proficient in Microsoft suite products
- Efficient time management skills to sustain timeline management and campaign deliverables
