Digital Marketing Specialist

7 days ago


Gold Coast, Queensland, Australia Dreamworld And SkyPoint Full time
About the Role

We are seeking a highly skilled and data-driven Performance Marketing Specialist to join our passionate and driven team at Dreamworld and SkyPoint. As a key member of our marketing team, you will play a pivotal role in the growth and success of our brands, including Dreamworld, White Water World, and SkyPoint.

Key Responsibilities
  • Collaborate with the broader marketing team to develop and execute comprehensive paid marketing strategies across digital and traditional channels.
  • Work closely with media agencies to optimize campaign performance and ensure maximum ROI.
  • Monitor campaign budgets and performance metrics, conducting regular analysis to inform future strategies.
  • Utilize data-driven insights to refine audience segmentation and improve targeting accuracy.
  • Explore and implement new paid marketing channels and opportunities, staying up-to-date with emerging digital and traditional media options.
  • Participate as a member of our marketing team, assisting with other marketing activities and park activations as required.
Requirements
  • A minimum of 3 years' experience in a similar position, with a strong background in performance marketing.
  • Relevant tertiary qualifications in Business, Marketing, Advertising, or related disciplines.
  • Proven experience in managing large and engaged social media communities across key channels.
  • Strong experience in briefing marketing collateral and creative designs, with a good working knowledge of copywriting best practice and SEO principles.
  • Demonstrated ability to coordinate multi-channel marketing campaigns and achieve success in a fast-paced environment.
  • Proficiency in paid media platforms (Google Ads, Meta) and analytics tools such as Google Analytics, specifically GA4.
  • Excellent written and verbal communication and stakeholder management skills.
  • An ability to work autonomously and as part of a strong, cohesive team, with a strong organizational skill set and ability to self-motivate.
What We Offer

In addition to a fantastic range of in-park and in-venue benefits, we've partnered with Perkbox to give our team members access to hundreds of dollars of direct savings each year on their everyday purchases from some of Australia's biggest retailers.



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