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Digital Marketing Specialist

2 months ago

Gold Coast, Queensland, Australia Accor Full time

About the Role

We are seeking a highly motivated Digital Marketing Specialist to join our team at Accor. This is a permanent part-time role offering four (4) days / thirty (30) hours per week.

Key Responsibilities

  • Implement digital marketing and promotional activities in line with hotel goals and objectives.
  • Manage and update the hotel microsite and listing on various platforms.
  • Update and maintain all owned digital platforms.
  • Develop and implement digital marketing strategies to drive business growth.
  • Measure performance of digital marketing efforts using analytics tools.
  • Analyse digital marketing results and share insights with the team to develop optimisation plans.
  • Creation of hotel collateral, signage and promotional materials.
  • Stay up-to-date with digital trends and identify new digital opportunities.
  • Support the Director of Sales and Marketing in planning and implementing the overall digital marketing business plan.

Requirements

  • Minimum 3 years' experience in Digital Marketing.
  • Minimum 2 years' hands-on experience with SEO/SEM, Google Analytics, Meta and CRM software.
  • Experience in the hospitality industry and/or ACCOR is advantageous.
  • Tertiary qualification in Marketing or Communications or related field highly regarded.
  • Exceptional organisational and time management skills, with great attention to detail.
  • Vibrant personality, professional and always well-presented.
  • A positive 'can do' attitude and the ability to work within a team environment.
  • Must have Australian work rights.

What We Offer

  • Ongoing career and professional development opportunities.
  • A rewarding work environment.
  • Global discounts on hotel accommodation & Food and Beverage.