Content Marketing Strategist

23 hours ago

Arndell Park, New South Wales, Australia Jaybro Full time
About Jaybro Group

Jaybro Group is a leading supplier to the infrastructure industry with over 25 years of experience. Our company has a strong presence in Australia and New Zealand, providing customers with quality products, industry-leading service, and expert advice.

Job Description

We are seeking a highly skilled Content Marketing Specialist to join our Branding & Communications team. As a key member of our team, you will be responsible for crafting our content marketing strategy, including the production of promotional copy, email, website content, social media, blogs, and webinars.

Key Responsibilities
  • Develop a comprehensive content strategy, including topic selection, talent sourcing, positioning, and content creation
  • Collaborate with category, design, and digital teams to produce high-quality content
  • Create and execute briefs within the content calendar, ensuring deadlines are met
  • Edit, proofread, and improve content to ensure it meets our brand standards
  • Optimize blog content for SEO and Google Analytics
  • Facilitate and produce webinars for our specialized business units
  • Receive customer feedback and generate ideas to increase customer engagement
Requirements
  • Proven work experience as a Content Marketing Specialist
  • Editorial mindset with the ability to predict audience preferences
  • Hands-on experience with SEO and web traffic metrics
  • Expertise in social media platforms
  • Project management skills and attention to detail
  • Excellent communication and writing skills
  • Videography, photography, or podcast experience highly regarded
  • Knowledge of Marketo and Contentful also highly regarded
What We Offer
  • A dynamic and supportive work environment
  • Opportunities for career growth and development
  • A hybrid work model, with 3 days in the office and 2 days working from home
  • A range of benefits, including #5 in Australia's Best WorkplaceTM list 2024 (in the medium category) and Certified as a Great Place to Work for four years running

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