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About Jaybro Group
Jaybro Group is a leading supplier to the infrastructure industry with over 25 years of experience. Our company operates with a sense of urgency, keeping things simple and results-driven. We value our customers, team, and community and are always looking for ways to make a positive impact.
Our Commitment to Employee Development
We have a positive and inclusive work culture, leading to recognition as a Great Place to Work for four years running and ranking #5 in Australia's Best WorkplaceTM list. With a combination of industry-leading products and services, and a motivated and skilled team, Jaybro Group sets the standard in the infrastructure industry.
About the Role
We are seeking a talented and experienced Ecommerce Specialist to join our Arndell Park team. In this role, you will be responsible for developing and implementing our ecommerce strategy, optimising the user experience, and driving online sales. You will collaborate closely with cross-functional teams, including marketing, sales, digital, IT and external parties, to ensure the successful execution of our ecommerce initiatives.
Key Responsibilities
- Develop and execute the overall ecommerce strategy, in line with the company's business objectives and market trends.
- Own the functional roadmap for the ecommerce platform, setting clear priorities and timelines for feature development and enhancements.
- Manage the end-to-end ecommerce operations, including website management, content creation, product assortment, product information, pricing, and promotions, with a focus on driving revenue and trade.
- Optimise the user experience on our ecommerce platform, ensuring seamless navigation, intuitive design, and simplified checkout processes to maximise conversion rates.
- Collaborate with the marketing team to develop and implement effective digital marketing campaigns, SEO strategies, and SEM initiatives to drive traffic and increase online sales.
- Work closely with the Digital, IT and third-party stakeholders to ensure smooth operation of the ecommerce platform, troubleshoot any technical issues, and implement new features and functionalities to enhance the user experience.
- Conduct competitive analysis and market research to identify emerging trends, industry best practices, and customer preferences, and translate them into actionable insights and strategies.
- Collaborate with the sales team to integrate online and offline channels, enabling a seamless omni-channel experience for our customers and maximising trade opportunities.
- Optimise Pre and Post Purchase Customer Experience elements to drive increased Customer Satisfaction via complete quote, order and delivery transparency.
- Implement robust reporting mechanisms to track ecommerce performance, analyse key metrics, and provide regular reports and actionable insights to the management team.
- Stay up to date with the latest advancements in ecommerce technology and industry trends, and make recommendations for continuous improvement, revenue growth, and trade optimisation.
