Senior Digital Marketing Strategist

6 days ago


Brisbane, Queensland, Australia Canstar Blue Pty Ltd Full time
About Canstar Blue Pty Ltd

Canstar Blue Pty Ltd is a leading financial comparison website and research agency. Our mission is to empower Australians and New Zealanders to make well-informed money decisions.

About the Role

As a Senior Digital Marketing Specialist, you will play a crucial role in crafting and executing multi-channel campaigns and lifecycle communications that drive adoption, engagement, and retention.

Key Responsibilities
  • CRM Strategy, Engagement, and Retention
    • Develop and implement CRM strategies aligned with business objectives across key customer segments to enhance adoption, engagement, and retention rates.
    • Manage end-to-end customer lifecycle marketing activities and initiatives to include campaign development, asset creation, campaign execution, and reporting.
  • Workflow Wizard and Database Management
    • Develop and implement automated marketing campaigns that align with business goals.
    • Optimise workflows, event triggers, and sequences to nurture customers through the funnel.
    • Work with stakeholders and teams to manage data flow between systems, ensuring accurate segmentation and data integrity to deliver targeted, personalised communications.
  • Skills and Experience
    • Bachelor's degree in Marketing, Communications, or a related field.
    • Minimum of 3 years' experience in developing and implementing CRM strategy and optimising customer lifecycle journeys using enterprise-level ESP, CRM, or Marketing Automation tools.
    • Strong track record of delivering measurable results through lifecycle and omnichannel marketing campaigns.
    • Proficient in Google Analytics to optimise journeys and offer recommendations.
Requirements
  • Growth mindset and eagerness to test, learn, and refine.
  • Translate data insights into actionable strategies.
  • Great time management and organisational skills.
  • Deadline-oriented and able to thrive under pressure.
  • Excellent communication skills and attention to detail.


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