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Senior Digital Marketing Strategist

2 months ago

Brisbane, Queensland, Australia Canstar Blue Pty Ltd Full time
About Canstar Blue Pty Ltd

We are a leading financial comparison website and research agency, dedicated to empowering Australians and New Zealanders to make informed money decisions. Our comprehensive ratings, reviews, and comparison tools are designed to help individuals navigate the complexities of personal finance, including loans, insurance, and everyday household expenses.

We are committed to financial education and connect with millions each week through engaging content across our digital channels and targeted advertising.

About the Role

As a Senior Digital Marketing Specialist, you will play a critical role in crafting and executing multi-channel campaigns and lifecycle communications that drive adoption, engagement, and retention. Working closely with cross-functional teams, you will develop and implement customer lifecycle strategies and journeys, delivering personalized experiences that align with business objectives and make a meaningful impact on customers' financial well-being.

Key Responsibilities
  • CRM Strategy and Execution
    • Design and execute CRM strategies aligned with business objectives across key customer segments to enhance adoption, engagement, and retention rates.
    • Manage end-to-end customer lifecycle marketing activities and initiatives, including campaign development, asset creation, campaign execution, and reporting.
    • Enhance customer satisfaction through personalized, data-driven experiences and collaborate with various teams to resolve customer-related issues.
    • Utilize data and behavioral insights to identify opportunities to cross-sell and up-sell products or services to existing customers.
    • Generate reports and provide insights around the impact of lifecycle marketing activities and identify opportunities for revenue and growth.
  • Workflow Optimization and Database Management
    • Develop and implement automated marketing campaigns that align with business goals.
    • Optimize workflows, event triggers, and sequences to nurture customers through the funnel.
    • Work with stakeholders and teams to manage data flow between systems, ensuring accurate segmentation and data integrity to deliver targeted, personalized communications.
    • Streamline consent management and unsubscribe processes within automated workflows.
    • Ensure data usage and management of marketing activities comply with relevant legal and regulatory requirements.
Requirements
  • Bachelor's degree in Marketing, Communications, or a related field.
  • Minimum of 3 years' experience in developing and implementing CRM strategy and optimizing customer lifecycle journeys using enterprise-level ESP, CRM, or Marketing Automation tools.
  • Strong track record of delivering measurable results through lifecycle and omnichannel marketing campaigns.
  • Proficient in Google Analytics to optimize journeys and offer recommendations.
  • Excellent attention to detail with a data-driven mindset to inform strategies and optimize performance.
  • Excellent written and verbal communication skills.
  • Knowledge of data privacy and consent rules.
  • Experience in building/modifying email templates with HTML and CSS.
  • Experience with or understanding of WordPress or similar Content Management Systems.
  • Basic skills in Photoshop, Figma, or other design programs, or a willingness to learn.
What We're Looking For
  • Growth mindset and eagerness to test, learn, and refine.
  • Ability to translate data insights into actionable strategies.
  • Great time management and organizational skills.
  • Deadline-oriented and able to thrive under pressure.
  • Excellent communication skills and attention to detail.