Digital Data Strategist

1 month ago

Melbourne, Victoria, Australia TRKKN Full time

We are seeking a Digital Analytics Specialist to deliver comprehensive analytics solutions from inception to completion. The ideal candidate will have a solid background in digital analytics and tagging, particularly Google Analytics and Google Tag Manager.

Key Responsibilities:
  • Consulting digital analytics projects and managing customers throughout the entire process as an expert (consulting, implementation, QA, support, workshops/trainings.)
  • Suggesting digital analytics solutions across strategy, design and technical implementation.
  • Creating and maintaining dashboards and reports using Looker Studio, and other visualization tools for key performance indicators.
  • Analyzing data to identify trends, generate insights, and support data-driven decision-making.
  • Providing training and workshops for clients and agency partners.
  • Proficiency in GA4/GTM. Basic knowledge of HTML/Javascript/CSS/SQL desirable
Requirements:
  • Minimum 3 years' experience in a similar role (client or agency).
  • Strong background in Google Analytics (360 preferred), or Adobe Analytics. GAIQ certification preferred.
  • Experience with web and app tracking methodologies and best practices.
  • Experience with Tag Management Systems, ideally Google Tag Manager. Other platforms such as Tealium TiQ and Adobe Launch are also welcomed.
  • Knowledge of basic HTML, HTML5, CSS and JavaScript and SQL.
  • Excellent communication and collaboration skills, with the ability to work effectively within cross-functional teams.
  • Excellent time management skills.
Estimated Salary: $80,000 - $120,000 per year

TRKKN is an equal opportunity employer and is committed to building a diverse and inclusive workplace. We encourage Aboriginal, Torres Strait Islander and people of all backgrounds to apply. We do not discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.

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