Digital Marketing Strategist
2 weeks ago
We are seeking a highly skilled Digital Marketing Strategist to join our Melbourne team. As a key member of our marketing team, you will be responsible for managing high-impact campaigns and serving as the primary point of contact for clients.
What We Offer- Collaborative Culture: A creative, supportive environment where you can share your ideas and contribute to our company's growth.
- Professional Development: Ongoing learning and career growth opportunities to help you achieve your goals.
- Work-Life Balance: Flexible work-from-home options, birthday leave, and a commitment to maintaining a healthy balance between work and personal life.
- Exciting Client Portfolio: The opportunity to work with major e-commerce and omni-channel brands.
- Attractive Salary: $85,000 - $100,000 plus superannuation per annum.
- Paid Media Management: Execute and optimize campaigns across Google Ads to drive business results.
- Strategic Optimization: Leverage data-driven insights to boost return on ad spend (ROAS), revenue, and profitability.
- Client Partnership: Manage client expectations and cultivate strong relationships with clients as their primary point of contact.
- Team Collaboration: Work with in-house teams to coordinate specialized services, including creative, content, and email marketing.
- Performance Reporting: Provide insightful, actionable reports on campaign performance to inform strategic decisions.
- Platform Proficiency: Strong experience in Google Ads, with a focus on paid media management and optimization.
- Analytical Mindset: Skilled in Google Analytics 4 (GA4) and able to interpret complex data to inform targeted optimizations.
- Budget Management: Experience managing monthly ad budgets ranging from $30,000 to $200,000+.
- Client Relations: Proven ability to manage and foster strong client relationships.
- Attention to Detail: High precision in campaign setup, reporting, and ongoing management.
- Communication & Teamwork: Strong communication skills for delivering insights clearly to both clients and internal teams.
- 2-4 Years of Experience: In a digital agency, working hands-on with Google Ads.
- Focused on Results: With a keen eye on metrics like click-through rate (CTR), ROAS, and cost per acquisition (CPA).
- Growth-Oriented Mindset: Proactive and eager to make a meaningful impact in your role.
- Educational Background: A Bachelor's degree in Marketing, Business, Communications, or a related field.
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