Senior Performance Media Manager

16 hours ago

Melbourne, Victoria, Australia Paxus - Technology + Digital Talent Full time
{"title": "Senior Performance Media Manager", "company": "Paxus - Technology + Digital Talent", "description": "Job Summary

We are seeking a highly skilled Senior Performance Media Manager to join our team. As a key member of our digital marketing team, you will be responsible for planning, executing, and optimizing performance marketing campaigns across various digital channels.

Key Responsibilities
  • Plan and execute performance marketing campaigns across Paid Social, Paid Search, and Display advertising.
  • Oversee and manage marketing budgets to maximize ROI.
  • Integrate performance marketing efforts across different channels for cohesive and unified campaigns.
  • Develop and implement comprehensive performance marketing strategies to achieve clients' goals.
Data Analysis & Optimization
  • Monitor and analyze campaign performance using analytics tools and dashboards.
  • Continuously optimize campaigns through A/B testing, audience segmentation, and creative adjustments.
  • Implement data-driven decisions to improve campaign efficiency and effectiveness.
  • Generate detailed performance reports and present insights to clients and internal stakeholders.
Client Relationship Management
  • Act as the primary point of contact for key clients, understanding their business objectives and providing strategic guidance.
  • Build and maintain strong relationships with clients, ensuring high satisfaction and retention rates.
  • Provide regular performance reports to clients, highlighting key metrics and insights.
  • Present and explain performance strategies and outcomes to clients.
Requirements
  • 4+ years' experience in performance marketing working in a Digital Agency.
  • A proven history of effectively executing digital campaigns and initiatives across Paid Social, Paid Search, and Display advertising for e-commerce/retail clients.
  • Advanced skills in tracking, analyzing, and reporting website and campaign performance.
  • Experience in managing and implementing tags for tracking and conversion purposes.
  • Some experience in managing product feeds for Google Shopping and other comparison shopping engines.
  • Ability to segment audiences based on behaviour, demographics, and other criteria for targeted marketing.
About Paxus

Paxus is a digital marketing agency that values diversity and welcomes applications from Indigenous Australians, people from diverse cultural and linguistic backgrounds, and people living with a disability.

", "requirements": "
  • 4+ years' experience in performance marketing working in a Digital Agency.
  • A proven history of effectively executing digital campaigns and initiatives across Paid Social, Paid Search, and Display advertising for e-commerce/retail clients.
  • Advanced skills in tracking, analyzing, and reporting website and campaign performance.
  • Experience in managing and implementing tags for tracking and conversion purposes.
  • Some experience in managing product feeds for Google Shopping and other comparison shopping engines.
  • Ability to segment audiences based on behaviour, demographics, and other criteria for targeted marketing.
", "contact": "Yugal Bhatia (Yoogle)"}

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