Brand Research Manager

7 days ago

Sydney, New South Wales, Australia Westpac Full time
About the Role

We are seeking an experienced Brand Research Manager to join our team in the Chief Brand and Marketing Office. As a key member of our Voice of Customer, Insights & Research team, you will play a critical role in supporting the Group's Brand & Ad Tracking program and championing brand research initiatives.

Key Responsibilities
  • Support the operations of the Group's Brand & Ad Tracking program, including day-to-day agency management and coordination across both brand tracking and pre-testing suppliers.
  • Evolve the Brand & Ad Tracking program as required, including responsibility for vendor assessment and selection.
  • Participate in (lead or support) all ad hoc market research conducted in Vo C, I&R that has a brand focus.
  • Conduct ad hoc analysis on brand and ad tracking data to support business decisions that relate to brand and advertising issues.
  • Develop strong working relationships with key Brand & Advertising stakeholders, including Brands, Marketing & Media, Sponsorship and Go To Market teams.
What You'll Gain
  • You'll play a significant part in the future of a business that has been around for over 200 years.
  • Our purpose is to create better futures together.
  • We'll back you in the development of your career, internal career prospects, and flexible working.
  • You'll also keep learning to grow your career, backed by a fantastic team of people with a can-do, supportive structure.
  • Whatever shape your family takes, we offer generous paid and unpaid parental leave for your nominated primary and support carers.
Requirements
  • 4-5 years experience and competency in a wide range of market research methodologies.
  • Working knowledge of data and statistical analysis application.
  • Strong stakeholder skills and ability to influence outcomes.
  • Sense of curiosity to dig deeper to understand drivers of observed patterns.
  • Analytical mindset and ability to integrate insights from across sources.
  • Competent and effective communicator across different audiences.
  • Strong attention to detail and ability to follow through with tasks.
  • Proficiency in productivity applications such as Excel and Power Point.
  • Understanding of and adherence to risk management and compliance requirements.

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