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Senior Lifecycle Marketing Manager

2 months ago

Sydney, New South Wales, Australia Real Time Full time
About the Role

We are seeking a highly skilled Senior Lifecycle Marketing Manager to join our team at Real Time, a global FinTech leader. As a key member of our marketing team, you will be responsible for developing and executing lifecycle marketing campaigns to drive customer retention and engagement.

Key Responsibilities
  • Lead Lifecycle Marketing Campaigns: Develop and execute multi-channel campaigns to retain and engage customers, focusing on product activation, usage, and retention.
  • Customer Insights: Utilize customer data to inform retention strategies and drive business growth.
  • Collaboration: Work closely with cross-functional teams to align retention strategies and enhance product usage.
  • Reporting and Forecasting: Provide regular reports and forecasts on customer attrition, active use trends, and campaign performance.
Requirements
  • Marketing Experience: Proven experience in marketing with a customer-centric, data-driven approach.
  • Project Management: Strong project management skills to deliver campaigns efficiently and on time.
  • Communication: Excellent written and verbal communication skills for effective stakeholder management.
  • Teamwork: Ability to work collaboratively in a fast-paced, cross-functional team environment.
  • Customer Data: Deep understanding of customer behavioral data to inform decision-making and retention strategies.
What We Offer
  • Flexible Work Arrangements: Enjoy flexible hybrid work arrangements, including WFH and office time.
  • Additional Benefits: Enjoy additional paid 'recharge' days to support your well-being.