Growth Strategy and Marketing Lead

1 month ago

Sydney, New South Wales, Australia Immutable Full time
About Us
Immutable is a pioneering technology company in the global web3 gaming ecosystem, dedicated to empowering users and driving innovation. Our mission is to become the leading platform for web3 gaming, offering a unique and rewarding experience for users. Founded in 2018, Immutable has achieved remarkable growth, becoming one of the fastest Australian companies to reach unicorn status and having a valuation of AUD $ billion. Our company consists of the Immutable Platform, a preferred developer platform for building and scaling web3 games on Ethereum, and Immutable Games, a global leader in web3 game development and publishing. Our ambition is to make digital worlds real, and we're committed to making this vision a reality through our work in web3 gaming.

About The Role:
As the Growth Strategy and Marketing Lead, you will play a critical role in shaping Immutable's narrative as the number one web3 gaming platform. You will translate our achievements into compelling messages that resonate across the fast-evolving web3 and gaming landscape. Your work will build strategic content that not only educates and engages but also drives brand visibility, audience growth, and community retention. Working closely with our Chief Growth Officer and Founders, you will amplify the messages with the full weight of Immutable behind it. This role requires both strategic thinking and creativity, navigating the emerging space with uncertainty and driving creative problem-solving.

You'll Be Empowered To:

  • Collaborate with the founders, execs, and key partners to refine and evolve our marketing and growth content, building a clear and intentional brand identity.
  • Create compelling and engaging content quickly, embracing a 'test and iterate' philosophy. This includes facilitating brainstorming of memes, ads, copy, stories, and videos and working with channel specialists to test across various channels.
  • Source and validate stories from founders, product teams, and partner success teams to craft impactful narratives, in the end, you decide with the Chief Growth Officer what stories we want to ship.
  • Collect insights and feedback from the community, industry channels, institutional groups, and partners to identify potential narrative seeds to demonstrate our strategic edge.
  • Drive engagement through multiple channels, including social media (primarily Twitter and Discord), the company website, digital marketing campaigns, and community interactions with marketing partners.

We'd Love You To Bring:

  • 3+ years of experience in audience building, which can be outside of your professional experience if you do it for yourself (a blog, YouTube channel, social media, etc).
  • Expertise in narrative-building across digital platforms.
  • A commercial mindset to identify and prioritise the most impactful content opportunities.
  • Comfort working with executive leadership and translating high-level business goals into engaging messages.
  • An ability to quickly conceptualise, test, and iterate on ideas for fast-moving digital environments.
  • A first principles thinker who thrives in uncertain environments and drives creative problem-solving.

Bonus Points For:

  • Exposure to web3, crypto, or SaaS ecosystems.
  • Proven ability to work cross-functionally and influence stakeholders across teams.
We are proud of the benefits that we offer for all of our employees globally. Here is a snapshot:

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