Marketing Strategy Lead

2 days ago

Sydney, New South Wales, Australia MYOB Full time
About the Role

We are seeking a highly skilled Senior Growth Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing integrated campaigns to drive business growth.

Job Description

As a Senior Growth Marketing Manager at MYOB - Flare, you will have the opportunity to work with a fast-growing company that is revolutionizing the benefits and onboarding solutions industry. Your main responsibilities will include:

  • Developing and executing integrated campaigns to increase the number of benefits members through our partner network.
  • Monitoring, analyzing, and optimizing the entire acquisition funnel to ensure high conversion rates and seamless customer experience.
  • Designing, launching, and managing campaigns across multiple channels to increase app adoption rate and ongoing app engagement.
  • Identifying and developing new opportunities for partners to improve benefits adoption with their employers, working closely with sales, product, and partnership teams to create compelling value propositions and marketing strategies.
  • Using data analytics to measure performance, identify opportunities for improvement, and optimize the sales funnel for maximum impact.
  • Implementing A/B testing and other performance experiments to improve messaging, channel effectiveness, and overall campaign results across various segments.
Requirements

To succeed in this role, you will need:

  • 8+ years in growth marketing with core responsibility for commercial, growth outcomes.
  • A strong understanding of performance marketing channels, including email marketing, paid search, social media advertising, and app marketing.
  • Highly technical skills with the ability to communicate effectively with product and engineering teams.
  • Experience in funnel optimization and conversion rate optimization.
  • An analytical mindset with the ability to interpret data and make informed decisions to improve performance.
  • Exceptional project management skills, with the ability to work cross-functionally and manage multiple priorities.
  • Exceptional communication and collaboration skills, with the ability to work effectively with internal teams and external partners.
What We Offer

We offer a competitive salary range of $120,000 - $160,000 per annum, depending on experience, as well as a range of benefits, including:

  • Flexible work arrangements, including remote work options.
  • Access to professional development opportunities, including conferences, training, and education assistance.
  • A comprehensive leave policy, including up to four weeks of annual leave, generous parental leave, and additional leave options.
  • A focus on diversity and inclusion, with a commitment to creating a workplace culture that values and respects all employees.

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