Paid Advertising Conversion Optimization Specialist

3 days ago

City Of Stirling, Australia beBeeSpecialist Full time $80,000 - $100,000
Job Description

This role is focused on performance-driven paid advertising campaigns and conversion optimization across our websites and landing pages.

  • Manage Google and Microsoft Ads, including planning, building, and optimizing ad campaigns, targeting, keyword research, bidding, and audience segmentation.
  • Conduct A/B testing on landing pages, CTAs, forms, and layouts to identify friction points and improve user experience.
  • Build and maintain dashboards in Google Analytics 4 (GA4), Looker Studio, or Zoho Analytics to track key performance indicators (KPIs) and provide actionable insights.
  • Analyze trends across ads, email, SEO, and social campaigns, investigate performance drops or anomalies, and surface recommendations for improvement.
Key Responsibilities
  • Digital Advertising:
    • Plan, build, and manage ad campaigns on Google and Microsoft Ads.
    • Monitor and optimize campaigns for CTR, CPA, CPL, and ROAS.
    • Track and improve landing page and funnel conversion performance.
    • Identify friction points using tools like GA4, VWO, or Microsoft Clarity.
  • Analytics & Marketing Insights:
    • Build and maintain dashboards in GA4, Looker Studio, or Zoho Analytics.
    • Analyze trends across ads, email, SEO, and social campaigns.
    • Investigate performance drops or anomalies and surface insights.
  • Essential Skills:
    • 3+ years experience in Google and/or Microsoft Ads (Search, Display, Retargeting).
    • Strong analytical skills and performance tracking mindset.
    • Experience running A/B tests using VWO and identifying CRO opportunities.
    • Familiarity with GA4, Google Tag Manager, and UTM tracking.
    Requirements
    • References
    • Portfolio of sample work
    KPIs
    • Digital Ads: CTR, CPA, ROAS, Conversion Volume from Paid Channels, Ad Quality Scores, Landing Page Conversion Rate, Funnel improvements & test impact, Bounce rate reduction, Time-on-page/session improvements, A/B test frequency and documentation quality.
    • Analytics & Insights: Dashboard accuracy and consistency, Insights generated and adopted by the team, Anomaly detection and action response time, Reporting completeness and clarity.

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