Senior SEO and Digital Advertising Specialist

4 days ago

Wollongong City Council, Australia beBeeDigitalMarketing Full time $70,000 - $120,000
SEO and Digital Advertising Specialist

This is a full-time onsite role in Wollongong. The primary goal is to drive organic growth, online sales, and campaign performance for a top Australian website. You will collaborate with a skilled team to optimise content, user experience, and analytics while staying ahead of digital trends and search engine updates.

Key Responsibilities:
  • Develop robust SEO strategies to improve search rankings and boost conversions
  • Identify and pursue high-value content opportunities to support long-term SEO growth
  • Continuously monitor, test, and refine SEO tactics to align with evolving search engine algorithms
  • Conduct in-depth keyword research and audience segmentation to uncover growth potential
  • Collaborate with content creators to develop SEO-driven articles, videos, and AI-powered tools
  • Strengthen domain authority through strategic link-building and outreach campaigns
  • Benchmark against competitors by analysing their SEO performance, content, and backlink profiles
  • Track and report on key SEO metrics including organic traffic, CTR, keyword rankings, and conversion rates
Digital Advertising Expertise:
  • Develop and manage high-performing Google Ads campaigns across Search, Display, Shopping, Video, Performance Max, and YouTube
  • Write persuasive ad copy and design visually engaging creatives tailored to target audiences
  • Implement smart bidding strategies to maximise ROI and campaign efficiency
  • Monitor campaign performance and make data-driven optimisation's
  • Set up and manage conversion tracking using Google Tag Manager
  • Analyse KPIs such as CPA, ROAS, CTR, and Quality Score to evaluate campaign success
  • Forecast performance and provide regular progress updates to stakeholders
Cross-Functional Collaboration & UX Optimisation:
  • Work closely with internal teams to build and optimise landing pages for better user experience and conversion
  • Support the creation of educational and promotional content that drives engagement and sales
Required Skills & Qualifications:
  • Degree-qualified in Marketing or a related field
  • 2-5 years of hands-on experience in SEO and digital advertising
  • Analytical mindset with a passion for data and performance insights
  • Detail-oriented, accountable, and self-motivated
  • Excellent communicator with strong writing and verbal skills
  • Proven track record of growing and optimising websites through SEO
  • A creative thinker who blends technical expertise with strategic vision
  • A collaborative team player who thrives in a fast-paced environment
Benefits:
  • Competitive salary package
  • Supportive team culture within a small-sized organisation
  • Opportunities to work on innovative projects
  • Professional development

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