Strategic Customer Relationship Manager

1 day ago

Melbourne, Victoria, Australia beBeeCRM Full time $95,000 - $105,000
Job Title

Customer Relationship Management (CRM) Manager sought to lead the design, execution, and optimization of CRM and loyalty programs. This senior role will be responsible for driving customer engagement, loyalty, and commercial growth through data-driven insights.

Key Responsibilities:
  • Develop and deliver CRM strategies that drive acquisition, retention, and incremental sales across all channels.
  • Design personalized customer journeys and sophisticated lifecycle campaigns.
  • Grow customer database quality and depth, enabling advanced segmentation and supplier retail media opportunities.
  • Oversee creative briefs and execution, ensuring accuracy, consistency, and brand alignment.
Loyalty & Customer Lifecycle
  • Lead the integration of CRM with loyalty programs, owning the design and delivery of engagement and retention initiatives.
  • Partner with Loyalty, Marketing, and Data teams to build segmented reward journeys tailored to customer value and lifecycle stage.
  • Drive measurable ROI from loyalty participation through ongoing optimisation.
Platform Ownership & Technical Leadership
  • Act as business owner for Salesforce Marketing Cloud and Data Cloud, ensuring optimal configuration, governance, and performance.
  • Collaborate with internal tech/data teams, Salesforce support, and external partners to maintain platform excellence.
  • Champion compliance, best practices, and continuous improvement in marketing automation.
Reporting & Insights
  • Define and track CRM performance metrics (engagement, conversion, retention, revenue contribution).
  • Provide actionable insights and strategic recommendations to senior leadership.
  • Support supplier reporting requirements with robust data outputs and performance analysis.
  • Partner with Marketing, Creative, and Data leaders to align CRM initiatives with broader commercial objectives.
  • Ensure CRM activity is fully integrated into campaign planning, supplier activations, and lifecycle initiatives.
  • Influence stakeholders at all levels, positioning CRM as a central growth driver across the business.
Requirements:
  • 5+ years' experience in CRM management, with proven success in delivering commercial outcomes through data-driven marketing.
  • Deep expertise in Salesforce Marketing Cloud and strong technical acumen.
  • Experience leading CRM initiatives within retail, FMCG, e-commerce, or liquor industries is highly desirable.
  • Exceptional communication and stakeholder management skills, with the ability to influence at senior levels.
  • Strong analytical skills, with a track record of turning insights into strategy and execution.

Join an innovative team shaping the future of customer relationships and commerce.

Report directly to [Manager's Name] and collaborate with cross-functional teams to drive business results.

This opportunity offers competitive salary, comprehensive benefits package, and opportunities for professional growth and development.

What We Offer:
  • Competitive salary range $95,000-$105,000.
  • Comprehensive benefits package including health insurance, superannuation, and annual leave.
  • Opportunities for professional growth and development.
  • A collaborative and dynamic work environment.

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