Lifecycle Automation Strategist

7 days ago

Melbourne, Victoria, Australia beBeeAutomation Full time $90,000 - $120,000

Lifecycle Automation Specialist Job Overview

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We are seeking a highly skilled Lifecycle Automation Specialist to join our team. In this role, you will play a pivotal part in executing our B2B lifecycle and engagement strategy.

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Key Responsibilities:

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  • Customer Journey Design: Contribute to the development of the B2B Lifecycle Marketing Strategy in mapping customer needs and designing communication journeys that add value at every touchpoint.">
  • Data-Driven Program Execution: Lead the development and execution of prioritised B2B lifecycle initiatives aligned to the overarching strategy and commercial goals.">
  • Sales Enablement Platform Support: Contribute to the ongoing management and optimisation of the Seismic platform – ensuring sales teams have timely, relevant, and approved content to support customer conversations and campaign execution.">
  • Personalised Communication Strategies: Lead and execute tailored 1 : 1 communication strategies for major campaigns and programs, ensuring the right message reaches the right customer at the right time through the most effective channel.">
  • Content Creation and Experience Orchestration: Collaborate with internal SMEs to craft content and orchestrate customer experiences that meet project briefs.">
  • Performance Analysis and Optimisation: Continuously analyse lifecycle performance, experiments, and customer success metrics.">
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This is your opportunity to shape scalable, customer-first experiences that elevate our brand and deliver commercial value.

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What We Offer:

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  • A high-performing group dedicated to bringing lifecycle initiatives to life through multi-channel automation.">
  • Opportunity to design and activate dynamic, data-driven experiences that meet customers where they are.">
  • Chance to continuously learn and grow with our organisation.">
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