Innovative Advertising Strategist

4 days ago


Sydney, New South Wales, Australia EMPRESS Full time

This is a remote position, allowing you to work from anywhere and maintain a healthy work-life balance.

About Empress:

We're a leading shoe design company established in 2019 with a mission to create high-quality products combining beauty and comfort through expert craftsmanship.

As an Innovative Advertising Strategist at Empress, your goal is to develop high-performing creatives for our Facebook/Instagram ads, overseeing the process from ideation to post-production.

Responsibilities:
  • Create engaging ad concepts using direct response copywriting.
  • Brainstorm unique and effective advertising ideas, including ad angles and hook variations.
  • Collaborate with production and post-production teams to bring your creative vision to life.
  • Stay up-to-date with industry trends, ad policy updates, and consumer psychology to inform your creative decisions.

We're looking for a motivated and experienced professional who can lead our advertising efforts. If you have a passion for paid media, creative strategy, and content creation, we'd love to hear from you

Requirements:
  • You have a deep understanding of paid media and the types of content that convert.
  • You enjoy brainstorming ad concepts and bringing them to life.
  • You possess excellent consumer psychology skills and knowledge of customer mindsets.
  • You're open-minded and willing to learn and adapt to new ideas.

Experience:

  • A minimum of 2+ years of experience in writing direct response ads or emails.
  • Experience in video editing, including ideation, storyboarding, and editing.
  • Demonstrated ability to engage audiences as a content creator.

The estimated salary for this position is $85,000 per year, based on industry standards and location. We offer a competitive benefits package, including health insurance, retirement plans, and opportunities for professional growth and development.



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