Programmatic Advertising Strategist

3 days ago


Sydney, New South Wales, Australia LION Digital Full time
Unlock Your Potential as a Programmatic Advertising Strategist at LION Digital

We are seeking an experienced Programmatic Advertising Strategist to join our Paid Media team, focusing on the tactical development and execution of Search advertising for our clients.

The ideal candidate will leverage their expertise to enhance campaign performance, ensuring optimal ROI through continuous improvements and innovation in the channel.

Key Responsibilities:
  • Develop and execute programmatic strategies across various platforms, including Meta (Facebook and Instagram), TikTok, Amazon Advertising, Google Ads, and The Trade Desk.
  • Analyze and optimize campaign performance using tools like Google Analytics and SEMrush, driving results for brands.
  • Collaborate with cross-functional teams to ensure seamless campaign execution and effective communication.
Requirements:
  • A minimum of 3 years of experience in performance marketing, managing budgets $3k - $20k+ per month (ideally in ecommerce, SaaS or Marketplaces).
  • Familiarity with the Google Marketing Platform, including Search Ads 360 (SA360), Display & Video 360 (DV360), and Google Tag Manager (GTM) is desirable.
  • Strong analytical skills, with experience in data analysis and reporting.
  • Solid communication and interpersonal skills for effective collaboration.
  • A creative and results-oriented mindset, with a track record of tackling marketing challenges successfully.

We offer a competitive salary range of $80,000 - $110,000 per year, based on location and experience, to attract top talent. If you're passionate about programmatic advertising and want to be part of a dynamic team, apply now



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