Professional Digital Advertising Strategist

5 days ago

Pakenham Upper, Australia beBeeAdvertiser Full time $90,000 - $110,000
Google Ads Professional

Job Description:

This is an exciting opportunity to lead and grow our Google Ads department. As a seasoned expert, you will be responsible for developing, implementing, and optimizing Google Ads campaigns to maximize return on investment (ROI) for our clients.

Key Responsibilities Include:

  • Taking full ownership of the Google Ads department and ensuring its growth and success through strategic planning and execution.
  • Developing tailored strategies for clients while maintaining strong, professional relationships.
  • Setting clear expectations, key performance indicators (KPIs), and goals for each campaign to ensure measurable success.
  • Performing in-depth keyword research, creating engaging ads, managing campaign performance, and bid management.
  • Overseeing existing Google Ads staff members, ensuring they meet their duties and KPIs.
  • Handling inbound sales inquiries and creating proposals for new leads to help expand the Google Ads department.
  • Experience with tools such as Google Analytics, Search Console, and Tag Manager, as well as being able to monitor performance, provide insights, and recommendations to clients.

Requirements Include:

  • Proven expertise in Google Ads account management with a track record of delivering real results.
  • Ability to form, implement, and oversee Google Ads game plans for multiple clients.
  • Strong analytical skills for performance analysis and reporting.
  • Excellent verbal and written communication skills.
  • Self-motivated with the ability to work unsupervised and take initiative.
  • Knowledge of WordPress website editing, GTM implementation & testing, A/B testing, and optimization techniques.
  • Ability to put together compelling proposals and drive new business opportunities.
  • Experience in managing or mentoring team members, ensuring they meet performance goals.

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