Google Ads Specialist

NOTE: No recruitment agencies please, you will be kindly ignored.

Location: Pakenham, Melbourne

Role: This is an office-based role - Monday to Friday 9:00 am to 5:00 pm. Optional working from home on Wednesdays available.

Start Date: Immediate

Employment Type: Part Time / Full-Time

At Zain Digital, we don't just deliver digital marketing, we create real impact for the clients we serve. From SEO to websites and Google Ads, our work helps small to medium businesses thrive, and now, we're looking for someone to help lead that impact.

We are seeking an experienced Google Ads Specialist to lead and grow our Google Ads department. This role is perfect for a strategic thinker who is passionate about delivering measurable results, taking ownership of the department, and driving client success. You will play a critical role in developing, implementing, and optimising Google Ads campaigns to maximise ROI for our clients. Day-to-day tasks include keyword research, ad copy creation, bid management, performance analysis, client liaison and reporting. The role also involves staying updated with Google Ads trends and best practices, conducting A/B testing to improve ad performance, and collaborating with other departments to align advertising strategies with overall marketing goals.

If you're looking for an opportunity to lead, strategise, and make a real impact, we want to hear from you

What We're Looking For

You'll be stepping into a leadership role where your ideas are heard, your results are celebrated, and your department is yours to grow. If you've been managing SEO campaigns and are ready to lead the charge, this is your next big move.

Key Responsibilities:

• Google Ads Department Leadership: Take full ownership of the Google Ads department, treating it as your own, and ensuring its growth and success.
• Client Strategy & Management: Plan, strategise, and execute tailored strategies for clients while maintaining strong relationships.
• Campaign Planning & Execution: Set clear expectations, KPIs, and goals for each campaign to ensure measurable success.
• Campaign Performance & Management: Perform keyword research, ad creation, manage performance and bid management.
• Hands-On & Team Oversight: While hands-on Google Ads work will be required, you may oversee an existing Google Ads staff member, ensuring they meet theirduties and KPIs.
• Sales & Proposals: Handle inbound sales inquiries and create proposals for new leads to help expand the Google Ads department.
• Tools, Tracking & Reporting: Experience with tools such as Google Analytics, Search Console and Tag Manager, as well as being able to monitor performance, providing insights and recommendations to clients.
• Competitive & Industry Analysis: Stay ahead of marketing trends, algorithm updates, and industry best practices to refine strategies.

About You:

• Experienced SEO Leader: Proven expertise in Google Ads account management, with a track record of delivering real results.
• Strategic Thinker: Ability to form, implement, and oversee Google Ads game plans for multiple clients.
• Analytical Skills: Strong analytical skills for performance analysis and reporting.
• Strong Client Manager: Comfortable handling client meetings, explaining strategies, and setting clear expectations.
• Results-Driven: Ability to set KPI-driven goals and ensure strategies align with client objectives.
• Communication Skills: Excellent verbal and written communication skills.
• Independent & Proactive: Self-motivated with the ability to work unsupervised and take initiative.
• Technical Proficiency: Knowledge of Wordpress website editing, GTM implementation & testing, A/B testing and optimisation techniques.
• Sales & Business Development Mindset: Ability to put together proposals and drive new business opportunities.
• Leadership & Oversight: Experience in managing or mentoring team members, ensuring they meet performance goals.
• Dog-Friendly Attitude: We have an office dog, so you must be comfortable around pets

What Success Looks Like:

Consistently improving client campaigns, via quality lead acquisition, consistent lead flows, decreasing costs per conversions, and delivering actionable recommendations that align with client goals.

Monitoring and enhancing key Ads metrics, including keyword targeting, click-through rates, bounce rates, conversions and lead quality analysis.

Why Join Zain Digital?

Be the driver of real results. At Zain Digital, we believe in creating work that matters, where your expertise isn't just seen, but celebrated. You'll lead our Google Ads department, shape strategy, guide a team, and directly influence the success of our clients. If you\'re fuelled by purpose, driven by performance, and ready to take ownership, this is where you'll thrive.

• Lead & Grow Your Own Google Ads Department – Take full ownership of our Google Ads services and drive real impact to our clients.
• Supportive & Collaborative Team – Work alongside experienced digital marketers in a fun, friendly environment.
• Career Growth Opportunities – Be part of a fast-growing agency with room to develop your leadership skills.
• Flexible Work Environment – We promote a healthy work-life balance.
• Competitive Salary – Get paid what you\'re worth for your expertise and contributions.
• Innovative & Fun Workplace – Culture is king at Zain Digital. Enjoy a dynamic office culture, team lunches, table tennis and a dog-friendly space.
• Work That Matters –Create work that matters. If you\'re driven by purpose and results, you\'ll love the impact your work has, because when you deliver, you\'re not just ticking boxes, you\'re transforming our clients' businesses.
• Skip the Monash Car Park – If you\'re based in the South East, enjoy a city-free commute and reclaim your Mornings.

Perks & Office Vibe

Here's a little extra you'll enjoy working with us:

Small on-site gym to squeeze in a workout before or after hours.

Open-plan, inclusive office with a table tennis table for those mental breaks.

Team banter is strong – we work hard but keep things light, fun, and supportive.

2-minute walk from Pakenham East train station and close to Pakenham Shopping Centre for cafes, and small businesses.

Free on-site parking (and no Monash traffic if you\'re local)

How to Apply:

Email your resume and cover letter to hello@zain.digital

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