Digital Optimization Lead

1 week ago

Brisbane, Queensland, Australia Virgin Australia Full time
About Virgin Australia Group

We're a dynamic airline that's always pushed boundaries. Our goal is to make flying an exceptional experience, and we need talented individuals who share our passion for customer satisfaction, safety, and diversity.

The Role

We're seeking a Web Optimization Specialist to coordinate the end-to-end digital optimization process. This role will ensure commercial targets are met while improving NPS through test velocity, focusing on customer pain points.

You'll work closely with the Web Squad but sit in the Virgin Australia Test and learn program, identifying commercial test areas, developing test backlogs, prioritizing the roadmap, and sequencing tests. You'll also review feasibility with stakeholders, create test tickets in Jira, conduct pre-launch QA testing, troubleshoot challenges, manage experiment scaling, and organize workshops.

Key Responsibilities:

  • Develop and update a sequenced roadmap collaboratively, including ideation and prioritization.
  • Coordinate with key stakeholders, like the Web PO, to manage the sequenced plan in the squad backlog.
  • Review feasibility of tests in the backlog with stakeholders.
  • Create and manage test tickets in Jira, including detailed test briefs.
  • Conduct thorough pre-launch QA testing.
  • Troubleshoot and resolve design, legal, or technical challenges during experiments.
  • Manage the scaling and graduation of experiments.
  • Organize and facilitate workshops and weekly meetings.
Requirements

To be successful in this role, you'll need:

  • A graduate qualification in business, marketing, digital, technology, or related disciplines.
  • Proficiency with HTML, CSS, and JavaScript frameworks such as ReactJS.
  • Proven experience in building, measuring, and implementing a digital optimization roadmap.
  • Knowledge of testing methods for web development, including functional and unit testing.
  • Skill in using digital analytics tools (Google Analytics, Adobe Analytics, Target).
  • Experience collaborating with customer insight and research teams to understand customer needs and behaviors.
What We Offer

We provide a comprehensive benefits package, including:

  • $120,000 - $150,000 per annum salary range.
  • Discounted flights for you and your loved ones.
  • One of Brisbane's most admired head office locations, with South Bank train station, a supermarket, pharmacy, and lunch options downstairs.
  • Discounts on travel insurance, lounge membership, car hire, accommodation, and experiences worldwide.
  • Cheaper hospitality, retail, technology, beauty, and wellness services.
  • A comprehensive Employee Assistance Program.
  • 'Dress for Your Day' – enjoy the freedom to wear whatever makes you feel great for the type of work you do and the day you have ahead of you.
Who We Are Looking For

We're committed to looking after our team members, regardless of their background, disability, culture, or identity. We welcome applications from Indigenous Australians, people with disability, those from diverse cultural backgrounds, our friends in the LGBTQI+ community, and anyone else who wants to join our family.

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