Marketing Intelligence Lead

2 days ago

Sydney, New South Wales, Australia beBeeMarketingIntelligence Full time $100,000 - $120,000
Growth Marketing and Analytics Manager Role

We're seeking a talented Marketing Intelligence Lead to join our team. This is an exciting opportunity to leverage your analytical skills, drive business growth through data-driven insights, and take on a leadership role in shaping our marketing strategy.

About the Job

This pivotal role involves analysing market trends, identifying new content and product opportunities, and providing strategic insights to drive audience acquisition, retention, and engagement across the funnel.

  • Analyse emerging market trends and platform signals to identify new content and product opportunities.
  • Develop and deliver strategic insights to drive audience acquisition, retention, and engagement.
  • Provide leadership on content strategies based on audience behaviour, competitive analysis, and trend signals.
  • Own audience survey pipeline from design and implementation to analysis and insight delivery.
  • Support data-informed marketing initiatives across the funnel, identifying cross-promotional opportunities.
  • Manage and mentor your team, prioritising workload and balancing long-term objectives with immediate needs.
  • Oversee and evolve dashboards, reports, and tools for stakeholders to self-serve key audience data.
  • Improve data literacy across the organisation through workshops, training, and regular knowledge-sharing sessions.
Requirements
  • 5+ years of experience in audience research, marketing analytics, and/or insights.
  • Strong quantitative research experience, managing end-to-end research and interpreting data into actionable marketing strategies.
  • Experience with survey and data tools such as Q, Alchemer, SPSS, Excel, SQL, Google Analytics, and social platform insights.
  • Ability to translate complex data into compelling narratives that influence decision-making.
  • Proven experience leading or managing a team and collaborating across multiple departments.
  • Adaptability and ability to drive process improvement initiatives in a fast-paced environment.
  • Passion for digital innovation and growth through audience intelligence.
About You

You'll be highly motivated, with a strong track record of delivering results-driven insights and driving business growth through data analysis. You'll have excellent communication and project management skills, with the ability to work effectively in a fast-paced environment.

What We Offer

This is a unique opportunity to join a dynamic team and contribute to the development of our marketing strategy. You'll receive a competitive salary, benefits package, and opportunities for professional growth and development.

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