Strategic Audience Insights Manager

2 weeks ago

Sydney, New South Wales, Australia beBeeMarketing Full time $120,000 - $150,000
Key Roles and Responsibilities

The successful candidate will play a pivotal role in understanding audience behaviour, interests, and engagement with our content and commercial campaigns. This high-impact position sits at the intersection of marketing, content, product, and data, aiming to drive smarter audience acquisition, deeper engagement, and strategic innovation.

  • Analyse emerging market and platform trends in women's media to identify new content and product opportunities.
  • Develop and deliver strategic insights to drive audience acquisition, retention, and engagement across the funnel.
  • Provide leadership on content strategies based on audience behaviour, competitive analysis, and trend signals.
  • Own the audience survey pipeline from design and implementation to analysis and insight delivery.
  • Support data-informed marketing initiatives across the funnel, identifying cross-promotional opportunities.
  • Manage and mentor a team, prioritising workload and balancing long-term business objectives with immediate needs.
  • Oversee and evolve dashboards, reports, and tools for stakeholders to self-serve key audience data.
  • Improve data literacy across the organisation through workshops, training, and regular knowledge-sharing sessions.

Job Requirements:

  • 5+ years in audience research, marketing analytics, and/or insights.
  • Strong quantitative research experience, managing end-to-end research and interpreting data into actionable marketing strategies.
  • Experience with survey and data tools such as Q, Alchemer, SPSS, Excel, SQL, Google Analytics, and social platform insights.
  • Ability to translate complex data into compelling narratives that influence decision-making.
  • Proven experience leading or managing a team and collaborating across multiple departments.
  • Adaptability in a fast-paced environment and ability to drive process improvement initiatives.
  • Passion for women's media, digital innovation, and growth through audience intelligence.

Benefits:

  • Flexible working conditions (Hybrid working model)
  • A day off to celebrate your birthday
  • Additional leave for years of service, plus annual rewards to celebrate work anniversaries
  • Paid parental leave
  • Enjoy paid volunteer leave to support charitable causes.
  • The opportunity to work for a purpose-driven company and contribute to making the world a better place for women and girls.
  • Wellbeing days: We want you to proactively look after your wellbeing so you can use personal days each year to take care of yourself
  • Access to MOVE by [company name] - our exclusive platform offering a range of workouts you can do anytime, anywhere, with no equipment needed

We're an Equal Opportunity Employer

We strongly encourage Aboriginal and Torres Strait Islander people to apply. If you require any assistance, including a workplace adjustment to participate in the recruitment process please reach out to HR.

Seniority level

Not Applicable

Employment type

Full-time

Job function

Research, Analyst, and Information Technology

Industries

Online Audio and Video Media

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