Marketing Automation Strategist

2 weeks ago

Sydney, New South Wales, Australia beBeeCustomerEngagement Full time $90,000 - $150,000
Job Title:

Customer Engagement Specialist


Job Description:

At the heart of our customer engagement strategy, we're seeking a skilled Customer Engagement Specialist to translate marketing and customer segment strategies into actionable programs that deepen engagement, increase retention, and deliver measurable outcomes.


As a key member of our Customer Marketing Team, you'll contribute to mapping customer journeys, identifying friction points, and using automation to deliver seamless, consistent, and relevant digital experiences.


Required Skills and Qualifications:

  • Tertiary qualified in Marketing, Communications, Digital Media or a related field
  • 2-3 years' experience in loyalty, CRM, automations, and/or digital marketing, ideally in a fast-paced or collaborative environment
  • Strong understanding of customer segmentation, personalisation, and lifecycle marketing principles
  • Understanding of data privacy regulations (GDPR, spam compliance, deliverability, etc.)
  • Exceptional organisational and communication skills, with the ability to manage multiple priorities and deadlines
  • Experience collaborating cross-functionally with stakeholders across marketing, sales, product, customer service, and IT/digital teams
  • Prior experience or exposure to marketing automation platform migration would be highly desirable

Benefits:

  • Be part of a family-owned business with a strong reputation and values-driven culture
  • Work alongside a supportive and skilled team passionate about innovation, creativity, and customer experience
  • Get hands-on experience with leading marketing automation and digital platforms as part of a broader digital transformation roadmap
  • Flexible hybrid working arrangements and genuine commitment to work-life balance
  • Opportunities for learning, development, and long-term career growth
  • 50% off retail price of Haymes Paint manufactured products, including friends and family discounts
  • 6% Medibank Corporate discount
  • 20% New Balance discount
  • Ongoing training and support
  • Access to a range of workplace health and wellbeing initiatives
  • We are a 2023 Circle Back Initiative Employer - we commit to respond to every applicant
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