Customer Experience Strategist
6 days ago
At Infosys Consulting, we're on a mission to drive growth and innovation in the Asia-Pacific region. As a CX and Marketing Expert, you'll play a vital role in shaping the customer experience strategy for our clients.
We're seeking a highly skilled professional with a passion for delivering exceptional customer experiences. With a strong background in CX and marketing, you'll work closely with our client teams to identify opportunities for improvement and develop strategies that drive customer satisfaction, loyalty, and advocacy.
About the Role
- Develop and implement customer experience strategies across all touchpoints, including web, mobile, social media, email, and in-person interactions.
- Conduct research to understand customer needs, preferences, and behaviors, and translate them into actionable strategies.
- Collaborate with cross-functional teams, including product, marketing, customer service, and IT, to develop and execute CX and marketing initiatives.
- Develop personas and journey maps to guide customer experience and product design, support marketing initiatives, and inform technology solutions.
- Analyze customer feedback, sentiment, and behavioral data to identify opportunities for improvement and drive customer-centric decision-making.
- Identify key performance indicators (KPIs) and metrics to measure the effectiveness of initiatives and ensure continuous improvement.
- Stay up-to-date on emerging customer experiences and marketing strategies and technologies.
Requirements
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Minimum of 3 years of experience in customer experience and marketing.
- Demonstrated expertise in customer experience and marketing plan development and execution.
- Strong analytical skills, with the ability to analyze complex data and identify patterns and insights.
- Excellent verbal and written communication skills, with the ability to present insights to a wide range of stakeholders.
- Familiarity with customer experience design tools, including customer personas, journey maps, and service blueprints.
- Familiarity with customer experience measurement tools and metrics, such as NPS, CSAT, and CES.
Benefits
We offer a competitive salary of SGD $85,000 - $110,000 per annum, depending on experience. We also provide a dynamic and supportive work environment, opportunities for professional growth and development, and a comprehensive benefits package.
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