Social Media Leader for Community Engagement

2 weeks ago

Melbourne, Victoria, Australia beBeeCommunication Full time $100,000 - $180,000
Job Title: Social Media Manager

Role Overview: We're seeking a skilled and innovative Social Media Manager to lead our social media strategy and execution across organic channels, influencer partnerships, and paid media teams. This role is about creating and amplifying brand storytelling that connects with our community and culture while ensuring global consistency and local relevance.

Key Responsibilities:

  • Develop and own an audience-led social media strategy for AUSNZ, covering campaign and always-on brand-focused content.
  • Bring global and regional strategies to life through locally relevant social execution.
  • Collaborate with cross-functional teams on best practices and how to bring initiatives to life through social.
  • Partner with paid media teams to amplify organic content through targeted boosting and dark posting.
  • Regularly report on the performance of social content and campaigns against defined KPIs.
  • Stay up-to-date with relevant social trends, platform updates, and audience behavior shifts.

Requirements:

  • 8+ years of experience in social media, ideally for a premium global brand.
  • A genuine interest in movement and community, particularly running and training cultures, and how these show up on social media.
  • Deep understanding of the digital landscape in AUSNZ, including creator culture, social trends, culture-first media channels, and social platforms.
  • Expertise in writing and managing creative briefs that inspire agency and creative teams.
  • Skilled in interpreting performance data and translating insights into action.
  • Experience managing budgets, with a proven ability to allocate spend effectively to support business and brand objectives.
  • Ability to work across time zones and within a matrixed structure, partnering with global and regional teams.
  • Excellent communication and project management skills.

Beyond the Paycheck (Benefits & Perks):

  • Paid time off.
  • Generous employee discounts.
  • Fitness/yoga classes.
  • Parentthood top-up program.
  • Personal and professional development programs.

What We Value:

  • Entrepreneurial spirit and continuous innovation.
  • Honest and kind communication, creating space for others to do the same.
  • Courage in leadership, knowing the possibility of greatness is bigger than the fear of failure.
  • Connection by putting people first and building trusting relationships.
  • Fun and joy as a way of being and working.

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