Marketing Leader CCS Portfolio
3 days ago
About the Opportunity
We are seeking a highly motivated Head of Product Marketing, CCS, APAC to join our team and drive market expansion and commercial success across the Asia-Pacific region.
This exciting opportunity offers a unique chance to lead the development of tailored go-to-market strategies that align with global strategy while addressing localized customer needs and market dynamics across APAC.
Key Responsibilities
- Drive Commercial Success: Collaborate with country teams in the region to develop and execute go-to-market strategies that meet regional customer needs and market dynamics.
- Business Model Innovation: Implement new business models and create value-driven marketing strategies to support regional market penetration and revenue growth.
- Cross-Functional Leadership: Collaborate with regional and global teams to ensure seamless execution within a high-growth, matrix organization.
- Market Intelligence & Positioning: Analyze market trends, customer segments, and competitive landscapes to refine value propositions and drive differentiation.
- Stakeholder Engagement: Maintain a strong presence in key APAC markets through regular travel (30-40%), working closely with country teams to support localized initiatives.
Main Tasks And Responsibilities
- Build a High-Performing Team: Lead a team of product marketing managers, functionally but not directly reporting to this position, and drive commercialization of Straumann digital solutions across the entire CCS portfolio.
- Market Strategy & Commercialization: Develop and execute go-to-market strategies tailored for key customer segments, including General Practitioners, Specialists, Dental Service Organizations, and Universities.
- Design and Implement New Business Models: Lower barriers to entry, drive market penetration, ensure long-term profitability, and strengthen customer connections to the Straumann platform.
- Lead Sales & Marketing Plans: Develop regionally adapted sales & marketing plans and selling tools to support commercial success.
- Customer & Market Insights: Lead Voice of Customer (VOC) and Voice of Market (VOM) initiatives to capture insights that inform product innovation and market strategy.
- Monitor Emerging Technologies: Analyze emerging technologies, market trends, and competitive landscape to maintain domain expertise and refine commercialization efforts.
- Ensure Product Launch & Commercial Readiness: Oversee and ensure the commercial readiness of all new product and feature launches across the CCS portfolio.
Requirements
- Bachelor or Master's degree in life sciences, engineering, or business: Proven success in commercial leadership and/or product management.
- Minimum 10 years' experience: Strong experience in digital dentistry preferred.
- Minimum 5 years' experience in people leadership: A proven track record of people development.
- Extensive knowledge and understanding of digital solutions in dentistry: Extensive experience leading complex product launches.
- Fluent in English: Other regional languages an asset.
Personal Attributes and Cultural Fit
- Energetic, commercially-savvy team player and problem-solver: An entrepreneurial can-do spirit and strong resilience.
- Excellent business acumen: Proven execution abilities driving launch, commercial, and marketing excellence.
- Strong communication skills: Builds trust and collaborates easily with stakeholders across business units and regions in a matrix environment.
- High integrity, ethics, and personal values: Dedication to Straumann Group's culture.
- Strong player-learner and continuous improvement mindset: Comfortable taking ownership of multiple workstreams at once.
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