Marketing Leader CCS Portfolio

3 days ago


Geelong, Victoria, Australia Straumann Group Full time

About the Opportunity

We are seeking a highly motivated Head of Product Marketing, CCS, APAC to join our team and drive market expansion and commercial success across the Asia-Pacific region.

This exciting opportunity offers a unique chance to lead the development of tailored go-to-market strategies that align with global strategy while addressing localized customer needs and market dynamics across APAC.

Key Responsibilities

  • Drive Commercial Success: Collaborate with country teams in the region to develop and execute go-to-market strategies that meet regional customer needs and market dynamics.
  • Business Model Innovation: Implement new business models and create value-driven marketing strategies to support regional market penetration and revenue growth.
  • Cross-Functional Leadership: Collaborate with regional and global teams to ensure seamless execution within a high-growth, matrix organization.
  • Market Intelligence & Positioning: Analyze market trends, customer segments, and competitive landscapes to refine value propositions and drive differentiation.
  • Stakeholder Engagement: Maintain a strong presence in key APAC markets through regular travel (30-40%), working closely with country teams to support localized initiatives.

Main Tasks And Responsibilities

  • Build a High-Performing Team: Lead a team of product marketing managers, functionally but not directly reporting to this position, and drive commercialization of Straumann digital solutions across the entire CCS portfolio.
  • Market Strategy & Commercialization: Develop and execute go-to-market strategies tailored for key customer segments, including General Practitioners, Specialists, Dental Service Organizations, and Universities.
  • Design and Implement New Business Models: Lower barriers to entry, drive market penetration, ensure long-term profitability, and strengthen customer connections to the Straumann platform.
  • Lead Sales & Marketing Plans: Develop regionally adapted sales & marketing plans and selling tools to support commercial success.
  • Customer & Market Insights: Lead Voice of Customer (VOC) and Voice of Market (VOM) initiatives to capture insights that inform product innovation and market strategy.
  • Monitor Emerging Technologies: Analyze emerging technologies, market trends, and competitive landscape to maintain domain expertise and refine commercialization efforts.
  • Ensure Product Launch & Commercial Readiness: Oversee and ensure the commercial readiness of all new product and feature launches across the CCS portfolio.

Requirements

  • Bachelor or Master's degree in life sciences, engineering, or business: Proven success in commercial leadership and/or product management.
  • Minimum 10 years' experience: Strong experience in digital dentistry preferred.
  • Minimum 5 years' experience in people leadership: A proven track record of people development.
  • Extensive knowledge and understanding of digital solutions in dentistry: Extensive experience leading complex product launches.
  • Fluent in English: Other regional languages an asset.

Personal Attributes and Cultural Fit

  • Energetic, commercially-savvy team player and problem-solver: An entrepreneurial can-do spirit and strong resilience.
  • Excellent business acumen: Proven execution abilities driving launch, commercial, and marketing excellence.
  • Strong communication skills: Builds trust and collaborates easily with stakeholders across business units and regions in a matrix environment.
  • High integrity, ethics, and personal values: Dedication to Straumann Group's culture.
  • Strong player-learner and continuous improvement mindset: Comfortable taking ownership of multiple workstreams at once.


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