Marketing Director
5 days ago
The Head of Marketing will drive Aruma's strategic marketing efforts, overseeing brand development, audience engagement, and business growth across all service lines. They manage a team, budgets, and external relationships while collaborating with stakeholders to support regional opportunities.
Key Responsibilities- Provide strategic leadership to maximise marketing spend, achieve commercial objectives, and drive business growth.
- Develop and execute innovative marketing strategies to enhance brand awareness, generate leads, and boost customer acquisition and revenue.
- Collaborate with internal teams to create a new Customer/Participant Value Proposition and promote Aruma's service offerings and competitive advantages.
- Build and manage strong relationships with stakeholders, mentor junior staff, and champion Aruma's mission and values across the organisation.
- Design and optimise go-to-market plans, marketing collateral, and campaigns to position Aruma as a leading disability service provider that upholds human rights.
- Tertiary qualifications in Marketing, Communications, or related field.
- 12+ years of Marketing, Brand, or Communications experience with a digital focus.
- Proven ability to handle marketing in complex environments with multiple products/services.
- Skilled in leading and developing high-performing teams (minimum 3 direct reports).
- Experienced in executive stakeholder management and collaboration with senior leaders.
- Experience in startups or accelerating brand growth in competitive markets.
- Expertise in rebranding or repositioning businesses or products.
- Growth mindset, strategic thinking, and hands-on execution capability.
- Desirable: Knowledge of NDIS funding models.
Aruma is a leading Australian for-purpose, values-driven organisation dedicated to helping people with disabilities live the life they envision. Operating across Eastern Australia, Aruma supports over 5,000 individuals, employs more than 5,000 staff, and boasts an annual turnover of around $500 million. The organisation is undergoing significant transformation as the NDIS and social and technological advancements reshape the landscape of disability support in Australia.
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